News Leadership 3.0

October 17, 2008

Weekend reading

Links: User appeal, online practices, micro-blogging

- If you’re playing catch up, check out Mindy McAdams presentation, “Current Practices in Online Journalism.”

- Paul Bradshaw describes the user-magnet appeal of cartoons and infographics at Poynter Online.

- Ryan Sholin reviews micro-blogging tools including Yammer, Prologue and Backpack Journal.

September 19, 2008

Weekend reading: Link love

Links: Scott Karp on the value of links,
Mary Nesbitt on the value of students,
Innovate This on the value of twitter

I am playing catch-up after a couple of weeks on the road. Here are links worth checking out if you haven’t already:

—Scott Karp at Publishing 2. 0 argues the value of links in drawing audience. Karp focuses on traffic on the Drudge report. Like Drudge or not, the site has big traffic, and Karp argues that its heavy offering of links has something to do with that (and via its links, Drudge also is a top sender of traffic to major traditional news organization sites).

“There are two main reasons why news sites are reluctant to send readers away by linking to third-party content. First, you shouldn’t send people away or else they won’t come back to your site. Second, a page with links that sends people away has low engagement, which doesn’t serve advertisers well.
“But if you actually look at the data, both of these assumptions are completely wrong.”

Here’s the post and a follow up.
Karp builds on good thinking about linking from Jeff Jarvis. Here’s Jarvis.

- More recently, Jarvis looks at the big picture on member discontent with the Associated Press. The money graf:

“The AP is not bad (no matter what foolish things it may have done in the blog kerfuffle recently). It’s just expensive. Papers the size of the Cleveland Plain Dealer say they pay $1 million a year. As they get more local, as reverse syndication models come to the fore, as they have to tighten budgets, the industry-supported AP syndication model is mortally threatened. Still, this isn’t about the AP. It’s about the new architecture of news and media.”

Read the full post here.

Steve Yelvington sees change ahead as well:

“It’s clear that we’re coming to a major fork in the road, one that could profoundly reshape the way nonlocal journalism is created and distributed in America. What’s not so clear is what’s down that road, or even how many forks we’re going to face.”

Full post here.

—At Medill and the Readership Institute, Mary Nesbitt offers a little antidote to the woes of the industry - Incoming students!

- Innovate This offers still more reasons to check out Twitter.

July 30, 2008

Newspapers “do it right”

Editor & Publisher’s annual list
of innovative news organizations

Editor & Publisher has announced its annual “10 That Do It Right”—news organizations that are innovating in today’s tough media environment. The Milwaukee Journal Sentinel tops the list for its investigative team that blogs and focuses on quick hit projects, databases and consumer protection issues.

Other winners got props for revamping their circulation systems, experimenting with social media, using reader forums to localize international and national issues, innovating with online video, creating a reader rewards program and developing job recruitment sites.

For more on the winners, you’ll find a quick list of the 10 at Journalistopia. Editor & Publisher has stories on the winners here and here.


July 22, 2008

Video tips

@ Knight grantee meeting
Advice on video sites and practices

I’m at the big Knight Foundation meeting for grantees at Unity in Chicago. Kristin Taylor, Knight’s online communities manager, shared some video tips that might be helpful to newsrooms. Taylor says: “Be on YouTube and everywhere else. People treat YouTube as a giant public access service.”

She lists these free embeddable video players
1. YouTube. Quality is a problem. Has audience share.
2. Good for series or similar topic shows. Video bloggers use this. Intro, logo, branding is there.
3. vimeo: HD and internal interface (comments). Offers liking, sharing, embedding.
4. viddler: Ability to comment into the timeline of the video. Looks good (comparable to vimeo) but does not have HD.
5. flickr. Photo site. Added video. Limit to 90 seconds. (Check out the Fishstick video)
6. TubeMogul. Uploads a file to multiple services.

Taylor’s best practices
1. Context the video as you would a blockquote
2. When possible, indicate file size and format (so people know how long it will take to download)
3. If there is an HD version available, link to it
4. Explain player functionality for new users
5. Plan for comment moderation

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

Get in touch with Michele at .(JavaScript must be enabled to view this email address).

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