News Leadership 3.0

May 23, 2008

Building an online community

Daytona Beach editor advises
“Get out there” to engage public
How do you tap into local, local news?

Poynter Online’s E-Media Tidbits features a lively primer by Michelle Ferrier on the outreach she conducts as leader of MyTopiacafe.com, an online community of The Daytona Beach News-Journal. Ferrier writes:
“I’m often asked what a typical day is like as managing editor of an online community. I often respond, ‘What do you mean by ‘typical day’?’ Running a hyperlocal online community like MyTopiacafe.com is more like running a political campaign than an online news site. You must be the candidate, campaign manager and media relations coordinator all rolled into one.”
Ferrier makes speaking appearances and hits local community events to evangelize for the site, which also conducts fund-raisers for community causes.
She is one more journalist who is finding the fun at the intersection of journalism and social networks.

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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