News Leadership 3.0

February 13, 2009

Weekend reading

Links: Growth in use of micro-blogging tools such as Twitter, survival guide to going digital

Alan Mutter offers a rich recipe for struggling news-gathering companies in “Can newspapers transition to digital?

Mindy McAdams launches a highly practical series called “Reporter’s Guide to Multimedia Proficiency.”

Pew finds “Mobile Americans Increasingly Take to Tweeting.” (link via @stevebuttry on Twitter.)

August 07, 2008

Upwardly, outwardly mobile

Poynter’s Biz Blog features
a mobile news startup in Dallas

Rick Edmunds has a good overview of the Pegasus News, a new mobile service in Dallas-Fort Worth. Take a look at it here. At a glance, it seems to have a lot going for it: simplicity, phone-centric information including restaurants, events, movie times and bar happy hours. Users can add content as well. Check out Your Neighborhood and The Daily You.
With the growing popularity of mobile media, Pegasus seems like one model for news organizations who want to own mobile in their local markets. What’s your mobile strategy?

August 04, 2008

Link: Using Twitter

Ryan Sholin offers ways to use
Twitter to gather, report news

Ryan Sholin makes it easy for newsrooms to get started with Twitter with “Five Ways to Gather and Report News with Twitter.”

Mindy McAdams offers some perspective with “Twitter is Growing on Me.”

Think you don’t have time? Try this: Open a Twitter account and sign up to follow Sholin and McAdams (five minutes). Check the account a couple of times a day (five minutes). See where it leads (one potential window into the future of news gathering and delivery)

Are you using Twitter? Please share experiences in the comments..

July 30, 2008

Link: Tweeting the quake

Twitter traffic on earthquake shows
power to collect, disseminate news

If your news organization has not been using, or at least following, micro-blogging tools such as Twitter, Jack Lail’s “Twitter as personal news wire” gives ample reason why news organizations need to pay attention. These are powerful tools, not only for pushing out breaking news feeds but for monitoring eyewitness accounts when news breaks.

Lail noted that the Associated Press moved a story nine minutes after the quake hit Southern California on Tuesday. “By the time AP moved a story, Twitter already had thousands of first-hand reports. Twitter has often been described as micro-blogging, but the Twitter blog says that for many people, the concept of Twitter is evolving to personal news-wire. We’ve seen this all along, but it’s growing.”

Update: Chris O’Brien, who is heading up the Next Newsroom project, posts his thoughts on Twitter, the earthquake and implications for newsrooms. It’s worth reading in full.



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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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