News Leadership 3.0

April 12, 2009

Going to school on social media

This week, KDMC launches training on social media strategies for news organizations that includes three Webinars for journalism leaders

Social media tools are exploding in popularity and they hold promise for news organizations as places where people will consume, contribute and share news and information.
Consider these stats from Social Media at Work:
- Facebook has surpassed 200 million active users.
- Twitter had 14 million unique visitors in March.
- LinkedIn may have 20 million members.

To help news organizations take advantage of these networks, Knight Digital Media Center has created a series of three Webinars and other resources about social media. The first Webinar is Tuesday. Here is the schedule:

Social Networks: The New Architecture of the Web
April 14 (Tuesday), 2 pm EDT/11 am PDT
Webinar, with Q&A, on the impact of the social Web
Presenter: Paul Gillin
Cost: $24.95. Register here.

You will learn:
  * Why online “friends” are the foundation of social networks’ appeal
  * How trusted sources are migrating from mass media to friends’ networks
  * From examples of news organizations that are leveraging social networks to extend their influence
  * What newspapers can do right now to tap into emerging communities

Social Networks: Engaging Users With News

May 12, 2009 (a Tuesday)
Webinar, with Q&A, on how news organizations are using—and should use—social media tools to engage users and present content.
Presenter: JD Lasica
Cost: $24.95. Register here. Thanks to a grant from The Harnisch Foundation, NewsU is able to offer a limited number of partial scholarships for this Webinar. To apply, follow the instructions here.

This Webinar will show you examples of how news organizations:
  * Promote their content on popular networks
  * Use social media tools to engage users on their sites
  * Get help from citizen reporting and other content from users
  * Use social networks to give voice to the public and enable community action

Social Networks: New Revenue for News Organizations

One-hour Webinar
Presenter: Paul Gillin
Cost: $24.95. Register here. Apply for a scholarship here.

In this Webinar, we will explore:
  * How to think creatively about new revenue sources
  * How to tap into local communities for business
  * Opportunities in search and paid placements
  * The potential for custom publishing
  * Webcasts, podcasts and video as revenue generators

In addition to the Webinars, KDMC is providing an intensive 10-week online class for teams from 11 news organizations. I will be blogging about the class each week, with emphasis on sharing as many of the class resources as possible with a wide audience. As the class moves along, please share your questions and ideas in the comments of this blog or e-mail me at michele.mclellan at yahoo dot com.

See you in class!

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

Get in touch with Michele at .(JavaScript must be enabled to view this email address).

More Leadership at KDMC:
Leadership Seminars | Annual Leadership Reports

Support is provided by:

John S. and James L. Knight Foundation

USC Annenberg School for Communication

McCormick Foundation

Donald W. Reynolds Journalism Institute


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