News Leadership 3.0

August 20, 2009

From News Trust, a news literacy guide

“Think like a journalist” introduces key concept in the form of four D’s: Doubt, Dissect, Discern, Demand. Great talking points for journalists and citizens.

NewsTrust, the collective that evaluates the credibility of news articles, has produced a nice guide to news literacy, designed for people who don’t have a lot of time to study up. Instead of the four Ws of news, the guide uses four D’s:

1. Doubt—a healthy skepticism that questions everything.

2. Detect—a “nose for news” and relentless pursuit of the truth.

3. Discern—a priority for fairness, balance and objectivity in reporting.

4. Demand
—a focus on free access to information and freedom of speech.

In addition to its intended purpose, I think the guide provides a great platform for citizens and journalists to discuss the role of the journalist.

The guide also provides instructions on how to sign up to help NewsTrust rate news credibility.


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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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