News Leadership 3.0

July 11, 2008

Link: America goes online

Pew’s latest study of online usage -
Discussion topic for your newsroom?

Here’s what the Pew Internet Project found in a May 2008 survey: “73% of adults in the U.S. go online. 78% of adults have a cell phone. 55% of adults have broadband at home. Offline Americans are overwhelmingly over age 70, have less than a high school education, and speak a language other than English.”
Who is your audience of choice? Here’s the summary. Here’s the download. Perhaps this is a good topic for the newsroom brown bag next week.
(Thanks to Steve Yelvington for the pointer.)

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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