News Leadership 3.0

July 11, 2008

Link: America goes online

Pew’s latest study of online usage -
Discussion topic for your newsroom?

Here’s what the Pew Internet Project found in a May 2008 survey: “73% of adults in the U.S. go online. 78% of adults have a cell phone. 55% of adults have broadband at home. Offline Americans are overwhelmingly over age 70, have less than a high school education, and speak a language other than English.”
Who is your audience of choice? Here’s the summary. Here’s the download. Perhaps this is a good topic for the newsroom brown bag next week.
(Thanks to Steve Yelvington for the pointer.)


Commenting is not available in this section entry.


Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

Get in touch with Michele at .(JavaScript must be enabled to view this email address).

More Leadership at KDMC:
Leadership Seminars | Annual Leadership Reports

Support is provided by:

John S. and James L. Knight Foundation

USC Annenberg School for Communication

McCormick Foundation

Donald W. Reynolds Journalism Institute


@michelemclellan on Twitter

Recent Entries





Tag Cloud