News Leadership 3.0

June 02, 2008

Link: A “new architecture of news”

Jeff Jarvis applauds newspapers’ plans
to trade and publish each others’ stories
Are you linking to other sources?

Jeff Jarvis analyzes plans of several Ohio newspapers to trade and publish each other’s stories as part of an emerging—and positive—trend of traditional news organizations linking on their Web sites to the news content of other journalists and news organizations.

Here’s a snippet:

“In the ecosystem of links and the new architecture of news that it spawns, I believe it is vital that we as an industry find ways to point to and give credit to original reporting. That is how original journalism will be supported, in the end: by monetizing the audience that comes to it, whether through advertising or contributions.

“This leads to a new Golden Rule of Links in journalism—link unto others’ good stuff as you would have them link unto your good stuff. This emerges from blogging etiquette but is exactly contrary to the old, competitive ways of news organizations: wasting now-precious resources matching competitors’ stories so you could say you’d done it yourself. That must change.

“This ethic of the link will become all the more important as news organizations pare down to their essence. I’ve said often that they will have to do what they do best and link to the rest.”

What is your strategy for linking to content your organization doesn’t produce?


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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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