News Leadership 3.0

September 16, 2008

Links: Audience research

Media Management Center studies
young readers, online news sites

Two new studies from the Media Management Center are worth a look:
- “What It Takes to be a Web Favorite” concludes that news Web sites must make a user’s short list of favorites or be overlooked.
- “Attracting Millennials to Election News Online” says young people feel the election news sites bombard them with too much information and too many choices.

Also, is launching new networking functions for its online subscribers. Here’s a New York Times story. Stay tuned.


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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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