News Leadership 3.0

September 16, 2008

Links: Audience research

Media Management Center studies
young readers, online news sites

Two new studies from the Media Management Center are worth a look:
- “What It Takes to be a Web Favorite” concludes that news Web sites must make a user’s short list of favorites or be overlooked.
- “Attracting Millennials to Election News Online” says young people feel the election news sites bombard them with too much information and too many choices.


Also, wsj.com is launching new networking functions for its online subscribers. Here’s a New York Times story. Stay tuned.

Comments

Commenting is not available in this section entry.

ABOUT THIS BLOG

Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

Get in touch with Michele at .(JavaScript must be enabled to view this email address).

More Leadership at KDMC:
Leadership Seminars | Annual Leadership Reports

Support is provided by:

John S. and James L. Knight Foundation

USC Annenberg School for Communication

McCormick Foundation

Donald W. Reynolds Journalism Institute

Research

@michelemclellan on Twitter

Recent Entries

Categories

Archives

Feed

Blogroll

Tag Cloud