April 13, 2008

Links: NAA-ASNE convention presentations

Presentations look at Web tactics and audience development

ASNE and NAA are posting slides from presentations at their joint Capital Conference (Sunday through Wednesday in D.C.).
Link to the main directory here.
Two Sunday presentations caught my eye:
- David Stoeffler has a good basic overview of online tactices in “Dynamic Web Strategies for Small Newspapers.”
- A panel including Gannett’s Jennifer Carroll, Placeblogger founder Lisa Williams and Media Management Center’s Mike Smith, explores “Building Audience in a Fragmented Media World.”

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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