News Leadership 3.0

May 10, 2009

Social media class: Engaging users with news

A Webinar with JD Lasica and more sites to explore are featured this week in KDMC’s class on social networks for news organizations

This is a busy week for the KDMC class, “Using Social Media to Build Audience.”

On Tuesday, social media pioneer JD Lasica presents a Webinar, “Social Networks: Engaging Users with News,” that explores how news organizations are using social media tools on their Web sites. It’s not too late to sign up at News University. The Webinar starts at 2 p.m. Eastern on Tuesday and will last about one hour. We hope to have time for a few questions at the end.

JD also chose five sites for class participants to explore this week. Here are his picks:

NEWWEST - This site, covering the Rocky Mountain West and run by Jonathan Weber, former editor of the Industry Standard, is setting the bar for innovative journalism for organizations with few resources. News managers hold training workshops as a supplemental revenue source. You won’t find the phrase “citizen journalism” here, but they regularly engage readers throughout the site, including a Flickr photo gallery.

POLITICO - This startup took the political mediasphere by storm last year with scoops, smart analysis, a lean staff, clean design, use of video on the front page, and a fair amount of mirth and opinion. Blogs and polls are front and center.

TECHCRUNCH - This upstart has supplanted the San Jose Mercury News and CNET as the go-to place for all things tech. The vibrant comments on each article, where the authors mix it up with readers, are a good starting point for conversation.

APPSFORDEMOCRACY - This is a great site for seeing the creative technological ferment bubbling up from the grassroots. See if any of the proposed projects resonate with you and your staff.

HURRICANE INFORMATION CENTER - This Ning site, developed by NPR’s Andy Carvin and dozens of readers over the course of a weekend, is now a permanent site that serves a singular function well. Carvin is now looking into whether such projects can be engineered at a local level. (Note: Ning is a free social application.)

By Michele McLellan, 05/10/09 at 10:16 pm
Posted in 09 Class: Using Social Media to Build Audience | Audience development | Interactivity | Social Networks Comments (1) • Permalink • Tell-a-Friend

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covering the Rocky Mountain West and run by Jonathan Weber, former editor of the Industry Standard, is setting the bar for innovative journalism for organizations with few resources. News managers hold training workshops as a supplemental revenue source.
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