April 29, 2009
Social media class: Linking and aggregation
Recommended reading from the KDMC/NewsU social media class focus on the the changing news ecology and the value of the link
The connectivity of the Web offers opportunities as large, traditional news platforms become less dominant. This week, readings for “Using Social Media to Build Audience” focus on interconnections and links on the Web and what they mean for news.
“Old Growth Media And The Future Of News,” Steven Berlin Johnson, March 2009
“New rule: Cover what you do best. Link to the rest,” Jeff Jarvis, February 2007
“Link Journalism Drives Page Views and Engagement,” Scott Karp, November 2008
“Local Link Journalism: Pulling Together the Threads of Local Blogger Reporting,” Scott Karp, March 2008
“America’s Newest Profession: Bloggers for Hire,” Mark Penn, April 2009
“Don’t underestimate the importance of small talk,” Steve Yelvington, April 2009
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