News Leadership 3.0

April 29, 2009

Social media class: Linking and aggregation

Recommended reading from the KDMC/NewsU social media class focus on the the changing news ecology and the value of the link

The connectivity of the Web offers opportunities as large, traditional news platforms become less dominant. This week, readings for “Using Social Media to Build Audience” focus on interconnections and links on the Web and what they mean for news.

Old Growth Media And The Future Of News,”  Steven Berlin Johnson, March 2009

New rule: Cover what you do best. Link to the rest,” Jeff Jarvis, February 2007

Link Journalism Drives Page Views and Engagement,” Scott Karp, November 2008

Local Link Journalism: Pulling Together the Threads of Local Blogger Reporting,” Scott Karp, March 2008

America’s Newest Profession: Bloggers for Hire,” Mark Penn, April 2009

Don’t underestimate the importance of small talk,” Steve Yelvington, April 2009


Commenting is not available in this section entry.


Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

Get in touch with Michele at .(JavaScript must be enabled to view this email address).

More Leadership at KDMC:
Leadership Seminars | Annual Leadership Reports

Support is provided by:

John S. and James L. Knight Foundation

USC Annenberg School for Communication

McCormick Foundation

Donald W. Reynolds Journalism Institute


@michelemclellan on Twitter

Recent Entries





Tag Cloud