News Leadership 3.0

May 28, 2009

Social media class: Project development

Here’s a list of questions to ask when you’re developing a new product

Participants in KDMC’s “Using Social Media to Build Audience” class are going to start working on projects for their news organizations. Each organization’s team is assigned to develop a product or practice that takes advantage of social media tools to engage users. Here is a list of project development questions we are using to guide the class:

20+ QUESTIONS FOR PROJECT DEVELOPMENT

PART I - GETTING STARTED

1. What is our project?

2. What problem will it solve or what need will it serve?

3. Who in particular is our project for? What do we know about the potential users? What do we need to know?

4. How do we anticipate people will use our service?

5. What else like it is out there? What ideas will be borrowed from our competitors? How will our product be different or better than the competition?

PART II - PLANNING THE PROJECT

6. Who are the key people on our development team? What expertise do we have on board? What expertise do we still need?

7. What technology will we employ? Will we build or buy this technology? Is it available for free?

8. What is the timeline for developing our project? What are the major steps in achieving our goal?

9. How do we expect to make money from this project?

10. Who are the key people on the operations team? What are their specific responsibilities?

11. Will there be a beta test? Will users be part of the testing process?

PART III - LAUNCH AND BEYOND

12. What will the launch look like? What specific actions are planned to get the word out?

13. After the launch, how will users find out about our product? How will we continue to reach people and attract users? Who is responsible for these tasks?

14. How will the organization’s leadership help ensure success?

15. What is the worst thing that can happen and how will we deal with it?

16. What will success look like? How will we measure success?

17. If the project is successful, how can we determine the logical iterations?

18. If our project is successful, what will its impact be?

19. If the project does not meet our expectations, how will we decide whether to continue it, modify it or kill it?

20. What key lessons have we have learned in putting together this project and how can we apply them to other projects?

Comments

Here is a list of project development questions we are using
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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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