News Leadership 3.0

April 21, 2009

Social media class: Recommended reading

KDMC/News U class on social networks focuses on Facebook and Twitter this week

Earlier this week, I posted assignments for the ongoing class “Using Social Media to Build Audience.” If you’re following along,  here are recommended readings from instructor Paul Gillin and me:

Jeremiah Owyang highlights key objectives of social media, including:
- Listening to customers
- Engaging in conversations with customers
- Energizing customers to support your products
- Linking customers to help one another
- Collaborating with customers to build better products

As you read Owyang’s post (link below) and other reading assignments, please reflect on the implications of social media marketing and personal usage for news organizations such as your own.

50 Ways to Use Social Media,” Jeremiah Owyang, July 2008.

Brave New World of Digital Intimacy,” Clive Thompson, New York Times, September 2008

Twitter Wrote This Column for Me,” Chris Winfield, April 2008

Twitter Journalism,” Rory O’Connor, January 2009

Facebook Journalism,” Rory O’Connor, January 2009

Still Don’t Get Twitter? Maybe This Will Help,” Paul Gillin, April 2009

In Your Facebook,” Kelly Wilson, March 2008


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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

Get in touch with Michele at .(JavaScript must be enabled to view this email address).

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John S. and James L. Knight Foundation

USC Annenberg School for Communication

McCormick Foundation

Donald W. Reynolds Journalism Institute


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