News Leadership 3.0

August 07, 2008

Upwardly, outwardly mobile

Poynter’s Biz Blog features
a mobile news startup in Dallas

Rick Edmunds has a good overview of the Pegasus News, a new mobile service in Dallas-Fort Worth. Take a look at it here. At a glance, it seems to have a lot going for it: simplicity, phone-centric information including restaurants, events, movie times and bar happy hours. Users can add content as well. Check out Your Neighborhood and The Daily You.
With the growing popularity of mobile media, Pegasus seems like one model for news organizations who want to own mobile in their local markets. What’s your mobile strategy?

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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