News Leadership 3.0

July 22, 2008

Video tips

@ Knight grantee meeting
Advice on video sites and practices

I’m at the big Knight Foundation meeting for grantees at Unity in Chicago. Kristin Taylor, Knight’s online communities manager, shared some video tips that might be helpful to newsrooms. Taylor says: “Be on YouTube and everywhere else. People treat YouTube as a giant public access service.”

She lists these free embeddable video players
1. YouTube. Quality is a problem. Has audience share.
2. Good for series or similar topic shows. Video bloggers use this. Intro, logo, branding is there.
3. vimeo: HD and internal interface (comments). Offers liking, sharing, embedding.
4. viddler: Ability to comment into the timeline of the video. Looks good (comparable to vimeo) but does not have HD.
5. flickr. Photo site. Added video. Limit to 90 seconds. (Check out the Fishstick video)
6. TubeMogul. Uploads a file to multiple services.

Taylor’s best practices
1. Context the video as you would a blockquote
2. When possible, indicate file size and format (so people know how long it will take to download)
3. If there is an HD version available, link to it
4. Explain player functionality for new users
5. Plan for comment moderation


YouTube makes video possible for a small newspaper like the one I work for. Without it, there really aren’t many other affordable options for video hosting.

Also, just an FYI, I’m getting an XML Parse Error when I try to load your RSS feed into my reader (Sage for Firefox). It was working fine until today.

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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