News Leadership 3.0

March 13, 2009

Weekend reading

Links: The power of linking, the paid content debate

Tim Windsor asks “Why won’t news sites link?” It is surprising that news sites do not provide more links to content off their sites; it’s in their interest because outbound links make the site more useful for readers and they increase inbound traffic.
Steve Yelvington has a much needed reality check on the paid content idea with “Eight barriers to local paid content” and “Why didn’t newspapers try charging for online content? Well, they did ....


Thanks for the link to Steve Yelvingtons post, he made a really useful list.

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

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