November 28, 2008

Weekend reading

Links: Go forth. Your audience is out there.

Mark Potts has a practical list of ways news organizations can go to news consumers in “Follow the audience.”
Jack Lail summarizes new research on “Millennial journalists embracing social media as a news tool.”
Lail and Scott Karp offer this illustration of the relationship between robust linking and robust traffic.

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Exploring innovation, transformation and leadership in a new ecosystem of news, by journalist and change advocate Michele McLellan.

Get in touch with Michele at .(JavaScript must be enabled to view this email address).

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