SEMINARS

Journalism in a 24/7 World: Decision-making for the Online Editor

September 29, 2007 - October 3, 2007
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources

Agenda

September 30, 2007, 9:30 AM - 10:30 AM

Opening lunch

Introductions and discussion of workshop plan, including what’s expected of the content teams, and encouraging innovation and diversity in the final projects.  Team topics are:  Immigration Redux, Election 2008: The Primaries, and Climate Change.

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

September 30, 2007, 10:45 AM - 12:15 PM

What is the state of online journalism and your place in it?

Presentation by:

  • Amy Mitchell, Deputy Director, Project on Excellence in Journalism
Windows Media Video: Video: What is the state of online journalism and your place in it? (231 MB)
PowerPoint: Amy Mitchell’s presentation

September 30, 2007, 12:30 PM - 2:00 PM

Who IS the audience?

What do you need to know and why about who they are and how they “consume” online news?  How do you go about knowing your audience?  Review of tools, techniques, data analysis, other strategies, etc.  How do you serve and grow your audience?

Presentation by:

  • Neil Chase, Federated Media Publishing, President of Author Services
  • Michael Pond, Media Analyst, Nielsen//NetRatings
Windows Media Video: Video: Who IS the audience? (233 MB)
PowerPoint: The Online News Audience (Pond)

September 30, 2007, 3:30 PM - 5:30 PM

Cocktail reception and dinner

Informal discussion of what online editors believe their roles are within their organizations and how it relates to journalism.

October 01, 2007, 5:30 AM - 7:00 AM

Becoming a better online editor

Standards, quality and ethics: Manipulation, attribution, verification and deadline decision-making

Presentation by:

Windows Media Video: Video: Becoming a better online editor (203 MB)
PowerPoint: Decision-making on Deadline (Mitchell)

October 01, 2007, 7:15 AM - 8:30 AM

Best practices:  Digital story-telling and online integration of multimedia

Presentation by:

Windows Media Video: Video: Best practices – Digital story-telling and online integration of multimedia (179 MB)
PowerPoint: The realities of original multimedia (Wells)

October 01, 2007, 8:50 AM - 9:45 AM

Lunch @ USC University Club

October 01, 2007, 10:00 AM - 11:30 AM

Lawyered-up

Online copyright and fair use of copy, images, video and audio, intellectual property rights, privacy, libel and defamation

Presentation by:

  • David Wittenstein, Media and Information Technology practice, Dow, Lohnes & Albertson, PLLC
Windows Media Video: Video: Best practices – Lawyered-up (205 MB)
PowerPoint: Copyright and Fair Use Online (Wittenstein)
Word Document: An Extremely Brief Introduction to Copyright Law

October 01, 2007, 11:45 AM - 1:15 PM

Best practices:  Writing for online is different

Presentation by:

Windows Media Video: Video: Best practices:  Writing for online is different (166 MB)
Word Document: Best practice: Online writing
Word Document: Best practice: Online writing exercise

October 01, 2007, 2:00 PM - 3:30 PM

It’s a Conversation, Stupid

Blogs, Wikis, Social Networking and User Generated Content Meet Journalism

What happens when the audience becomes content producer on the nation’s top Web sites?  Do you “moderate” or let ‘er rip?  How do journalism values and standards survive a User Generated Content world?

Webcast

Don’t miss our webcast of “It’s a Conversation, Stupid: Blogs, Wikis, Social Networking, UGC meet Journalism,” a panel discussion hosted by USC Annenberg School of Journalism and the Knight Digital Media Center in partnership with the Online News Association.

Moderated by Michelle Nicolosi and Amy Gahran

Presentation by:

Windows Media Video: Video: It’s a Conversation, Stupid (256 MB)

October 01, 2007, 3:30 PM - 4:15 PM

Reception

October 01, 2007, 4:30 PM - 6:00 PM

Dinner

October 02, 2007, 6:00 AM - 7:30 AM

Best practices – Programming and driving engagement

How to program front-page news and other content to drive and deepen user engagement, including:  Planning content: How is it done? • How to plan content on an annual, monthly, weekly and daily basis • The Thin Green Line (content, marketing and advertising) • Data-informed decision-making • Embracing the engineer

Presentation by:

  • Don Sena , Managing Editor, MSN Portal, MSN.com
Windows Media Video: Video: Best practices – Programming and driving engagement (192 MB)
PowerPoint: Content Strategy & Tactics: Best Practices from a Portal (Sena)

October 02, 2007, 7:45 AM - 9:15 AM

Best practices – Case studies in online decision-making

Examples of critical decision-making in a tight deadline environment.  Case studies for teams to analyze, discuss and drive out decision-making.  Fellows’ own case studies for group discussion

Presentation by:

  • Bill Gannon, Director of Online Operations, Lucasfilm Ltd. (former Editorial Director and Managing Editor of Yahoo! Inc.)

October 02, 2007, 9:30 AM - 11:00 AM

Working lunches

Q&A working lunches with teams, topic experts and specialized journalists on content project topics.
• Immigration Redux:  Marc Cooper
• Election 2008: The Primaries:  William Bradley, Garry South, Don Sipple
• Climate Change:  Jim Detjen

Presentation by:

  • Marc Cooper, Director, Annenberg Digital News, USC Annenberg School for Communication
  • William Bradley, Political Analyst and Writer
  • Garry South, Democratic Political Consultant
  • Don Sipple, Republican Political Consultant
  • Jim Detjen, Knight Chair in Environmental Journalism, Michigan State University
PowerPoint: The Media and Climate Change (Detjen)

October 02, 2007, 11:00 AM - 11:30 AM

Practicum project launch

Presentation by:

  • Bill Gannon, Director of Online Operations, Lucasfilm Ltd. (former Editorial Director and Managing Editor of Yahoo! Inc.)

October 02, 2007, 11:30 AM - 3:00 PM

Teams work on their projects

October 03, 2007, 6:00 AM - 8:00 AM

Team project presentations

Teams present their projects with critiques by fellows and faculty

October 03, 2007, 8:15 AM - 9:15 AM

Taking it back to the newsroom

Workshop exercise and wrap-up.

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

October 03, 2007, 9:30 AM - 10:30 AM

Graduation lunch

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