SEMINARS

National Public Radio Strategic Leadership Planning Conference

January 13, 2008 - January 16, 2008
Annenberg School for Communication & Journalism, University of Southern California

About | Agenda | Speakers | Fellows | Resources

Agenda

January 13, 2008, 9:30 AM - 11:30 AM

Opening lunch

Welcome and introductions (Porter and Wilson)
Remarks (Stern)

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Ernest Wilson, Dean, USC Annenberg School for Communication & Journalism
  • Ken Stern, CEO, National Public Radio

January 13, 2008, 9:30 AM - 11:30 AM

Program:  Transforming a Public Broadcasting Newsroom

BBCnews.com and CBCNews.ca - What lessons can be learned from two global peer news organizations who have undertaken major transformation efforts?

Presentation by:

January 13, 2008, 11:45 AM - 1:00 PM

Lessons from major news organizations that have transformed

Presentation by:

  • Sue Cross, Vice President/Online for U.S. Global Newspaper Markets, The Associated Press
  • Jennifer Carroll, Vice President/Content, Gannett Digital, Gannett Co., Inc.

January 13, 2008, 1:15 PM - 3:15 PM

The BIG Picture:  The Changing Media Landscape

An audience analysis and a competitive analysis

Presentation by:

January 13, 2008, 4:15 PM - 6:00 PM

Cocktail reception and dinner

January 14, 2008, 7:00 AM - 8:30 AM

NPR’s current digital footprint:  Who are we reaching?  What’s working?

What services are we currently offering?  Who is NPR’s current online audience?  Who are our competitors?  What’s working?

Presentation by:

  • Maria Thomas, Senior Vice President for NPR Digital Media
  • Matt Gallivan, Senior Research Analyst, NPR's Audience Insight & Research group
  • Darren Maurio, Director of User Experience Delivery, NPR

January 14, 2008, 8:45 AM - 10:15 AM

The elements of NPR’s success

We can’t predict all the details of NPR’s future, but there are clearly some components that will be critical to our success.  Hear about some recent successes and some projects on the horizon that are the building blocks of NPR’s future multi-platform success and give some glimpses of where we’re trying to go.

Presentation by:

  • Maria Thomas, Senior Vice President for NPR Digital Media
  • Ellen Weiss, Senior Vice President for News, National Public Radio

January 14, 2008, 10:30 AM - 12:00 PM

Lunch Program:  Social networking: The global landscape of interaction from outside NPR

Facilitated by Andy Carvin

Presentation by:

  • Andy Carvin, Senior Product Manager, Community, NPR Digital Media
  • Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism and Mass Communication, Arizona State University
  • Lisa Stone, Co-founder, BlogHer
  • Jan Schaffer, Director, J-Lab and Citizen News Network

January 14, 2008, 12:00 PM - 10:30 AM

Lunch Program:  Social networking: The global landscape of interaction from outside NPR

Facilitated by Andy Carvin

Presentation by:

  • Andy Carvin, Senior Product Manager, Community, NPR Digital Media
  • Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism and Mass Communication, Arizona State University
  • Lisa Stone, Co-founder, BlogHer
  • Jan Schaffer, Director, J-Lab and Citizen News Network

January 14, 2008, 12:15 PM - 1:45 PM

Transforming a media organization

What are the challenges that news organizations face in this kind of transformation?  What are the characteristics of each medium that are important to success?

Presentation by:

  • Paul Grabowicz, assistant dean, adjunct professor, director of the New Media Program, UC Berkeley Graduate School of Journalism
  • Jane Ellen Stevens, UC Berkeley Graduate School of Journalism, and director of media strategies, The World Company

January 14, 2008, 2:00 PM - 2:45 PM

Project management and product development for transforming a newsroom

Product development isn’t just for high-tech companies - it’s ideal for news and newsrooms.  How to leverage principles of Agile product development process to tackle a news project or new news product as a team with discipline, focus and clarity.

Presentation by:

  • Bill Gannon, Director of Online Operations, Lucasfilm Ltd. (former Editorial Director and Managing Editor of Yahoo! Inc.)

January 14, 2008, 3:00 PM - 6:00 PM

Working Dinner:  Developing newsroom plans

Break-out sessions with NPR participants, mentors and students.  The NPR participants are paired up and work with each other in teams, drawing up plans to change specific aspects of their news organization and operation, based on the challenges presented and outcome target.  Working with each group of NPR participants are mentors that include some discussion leaders from Sunday and Monday, members of the Knight Digital Media Center advisory board, and other experts, with at least one mentor per working group.  Also assigned to work with each group is a grad student from USC/UCB.

January 15, 2008, 7:00 AM - 10:30 AM

Work time, including working lunch as teams develop plans

January 15, 2008, 10:45 AM - 1:00 PM

Teams report back to the group on how they’ve answered the key questions

January 15, 2008, 1:15 PM - 4:15 PM

What do we do now?

Implementing change and managing culture

Presentation by:

  • Patricia Riley, professor, USC Annenberg School for Communication & Journalism

January 16, 2008, 7:00 AM - 9:30 AM

Implementing and managing change

Presentation by:

  • Patricia Riley, professor, USC Annenberg School for Communication & Journalism

January 16, 2008, 9:45 PM - 11:00 AM

Closing Lunch – Final thoughts, next steps

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

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