SEMINARS

Best Practices: Editorial/Commentary in Cyberspace

March 2, 2008 - March 5, 2008
Annenberg School for Communication, University of Southern California
In partnership with National Conference of Editorial Writers

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Agenda

March 02, 2008, 10:00 AM - 11:00 AM

Opening lunch

Welcome and Introductions.  Discussion of plan for the seminar, including what’s expected of the team projects

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Michael Williams, Associate Professor, Interactive Media at University of Kansas

March 02, 2008, 11:15 AM - 12:45 PM

Being the catalyst for an engaged society

Current practice - What’s being done at the participants’ papers: Roundtable discussion exploring the role of editorial/commentary in our democracy and examining where we are today.

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Michael Williams, Associate Professor, Interactive Media at University of Kansas
Windows Media Video: Video: Being the catalyst for an engaged society (161 MB)

March 02, 2008, 1:00 PM - 3:00 PM

Providing an active voice for the community

Looking at how the Web has opened the door to a new era of multimedia savvy communicators.  Some considerations of trends.  What does it mean to the role of traditional media and its future? Facilitated by Michael Williams

Senior fellow David Mastio, BlogNetNews.com, Knoxville, participated in this session.

Presentation by:

Windows Media Video: Video: Providing an active voice for the community (244 MB)

March 02, 2008, 4:00 PM - 4:30 PM

Cocktail Reception

March 02, 2008, 4:30 PM - 6:30 PM

Dinner

Keynote address - “Redefining the Editorial Voice”

Presentation by:

  • William Desmore, director/editor, Media Giraffe Project, University of Massachusetts-Amherst, and the New England News Forum
PDF: Engagement and the 21st Century Newsroom: The Four Phases of Editorial Voice (Densmore)
Windows Media Video: Video: Keynote address - “Redefining the Editorial Voice” (244 MB)

March 03, 2008, 7:00 AM - 8:30 AM

Future tools

Stuff that’s here now or just beyond the horizon.  Social mapping.  Locative, ubiquitous networks.

Presentation by:

  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
  • Leslie Rule, KQED's Digital Storytelling Initiative in San Francisco
Windows Media Video: Video: Future tools (238 MB)

March 03, 2008, 8:45 AM - 10:15 AM

Other voices

Ways to reach, serve and satisfy a non-typical audience

Presentation by:

Windows Media Video: Video: Other voices (148 MB)

March 03, 2008, 11:30 AM - 1:00 PM

Editorial gaming

More than just fun - interactive utility and effective communication.

Presentation by:

  • Larry Dailey, Reynolds Chair in Media Technology; professor, Donald W. Reynolds School of Journalism, University of Nevada-Reno
  • Don Wittekind, assistant professor, School of Journalism and Mass Communication, University of North Carolina-Chapel Hill
Windows Media Video: Video: Editorial gaming (206 MB)

March 03, 2008, 1:15 PM - 2:30 PM

Web analytics

Making use of what we can now.

Presentation by:

  • Todd Ziegler, senior vice president of client services, Bivings Group
Windows Media Video: Video: Web analytics (135 MB)

March 03, 2008, 2:45 PM - 4:15 PM

Scenario building

Understanding the options to be considered when implementing change

Presentation by:

PDF: How to Build Scenarios (112 KB)
Windows Media Video: Video: Scenario building (152 MB)

March 03, 2008, 5:00 PM - 6:30 PM

Dinner

Group exercise based on Scenario Building discussion.

Presentation by:

  • Michael Williams, Associate Professor, Interactive Media at University of Kansas

March 04, 2008, 7:00 AM - 8:30 AM

NCEW’s Opinion Project

Understanding the project and the role it plays in the seminar.  Laying the groundwork for the outcome of group work.

Senior fellow Eddie Roth, Editorial Writer and Multimedia Producer, Dayton Daily News, participated in this session.

Windows Media Video: Video: NCEW’s Opinion Project (225 MB)

March 04, 2008, 8:45 AM - 10:30 AM

Managing change

Divulging plans for change and how to get support from all constituencies

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Michael Williams, Associate Professor, Interactive Media at University of Kansas
Windows Media Video: Video: Managing change (203 MB)

March 04, 2008, 10:30 AM - 11:30 AM

Working lunch

Break-Out Rooms - Hollywood Ballroom, Santa Monica Rooms A & B
Fellows break into working groups to develop content plans/new models.

March 04, 2008, 11:30 AM - 4:00 PM

Group work

Building a new model.

March 04, 2008, 4:00 PM - 6:30 PM

Working dinner – on your own

Group work - completing presentations.

March 05, 2008, 7:00 AM - 9:00 AM

Group presentations

Teams present their projects.

PowerPoint: Team One: Transparency & Interactivity
PowerPoint: Team Two: Anchor & accessories
PowerPoint: Team Three: Upgrading Peace Bridge Editorial
PowerPoint: Team Four: Community Engagement
PowerPoint: Team Five: Where’s the conversation?
PowerPoint: Team Six: Better Strategies for Online Commentary and Zoning Editorial Content

March 05, 2008, 9:15 AM - 10:15 AM

Taking it back to the newsroom

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

March 05, 2008, 10:30 AM - 11:30 AM

Graduation lunch

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