SEMINARS

Knight Community Info Challenge Boot Camp

March 20, 2010 - March 25, 2010
Annenberg School for Communication & Journalism, University of Southern California

About | Agenda | Speakers | Fellows | Resources | Resources by Theme | Organizations

Agenda

March 21, 2010, 11:00 AM - 12:15 PM

Welcome and Introductions

Welcome and introductions, overview of program and expected outcomes

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
Link: Archived boot camp live blog

March 21, 2010, 12:30 PM - 2:00 PM

Overview and Lessons From Year 1

Overview of the field and key lessons of year 1:  Ellen Martin

Year 1 grantees: Ellen Martin, Roberta King, Slade Sundar, Vivian Vahlberg

Presentation by:

  • Ellen Martin, Consultant, FSG Social Impact Advisors
  • Roberta King, vice president of public relations and marketing, Grand Rapids Community Foundation
  • Slade Sundar, Community Foundation of Palm Beach and Martin Counties
  • Vivian Vahlberg, President, Vahlberg & Associates
PowerPoint: Martin: Lessons Learned: 2009 Knight Community Information Challenge

March 21, 2010, 3:00 PM - 3:30 PM

Cocktail Reception

March 21, 2010, 3:30 PM - 6:00 PM

Dinner Meet Your Team
  • Blue:  Michele McLellan, Sarah Kinser, John Mooney, Mark Pritchett, Heather Scureman, Vivian Vahlberg
  • Green:  Lisa Williams, Helen Lyons, Margot Rawlins, Susannah Weckerle, Justin Thiltgen, Molly Kunkel
  • Red:  Susan Mernit, Diane Hannum, Liz Joyner, Gretchen Minekime, Mary Olson, Kerrie Bennett, Brandi Yee, Slade Sundar
  • Orange: Amy Gahran, Jon Alpert, Cynthia Burton, Onelia Collazo, Donae Eckert, Beth Probst, Roberta King

Local Media That is Location-aware, Plugged In and Vitamin-Free
Keynote Speaker: Mary Lou Fulton

Presentation by:

PDF: Mary Lou Fulton: Local Media That is Location-aware, Plugged In and Vitamin-Free
Link: Blog Post: Mary Lou Fulton

March 22, 2010, 6:00 AM - 7:30 AM

Your Project From Idea to Implementation

Overview: Defining your community, defining your goals, defining your team, planning and project management, partnerships and community outreach, measuring success

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
Flash File: Video: Your Project From Idea to Implementation

March 22, 2010, 7:45 AM - 9:15 AM

Content strategy

Types and sources of content for your site; creating a content management plan for your site; content for mobile

Presentation by:

  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
Flash File: Video: Amy Gahran: Content strategy
Zipped Files: Presentation: Amy Gahran: Content Strategy

March 22, 2010, 9:30 AM - 10:45 AM

Lunch

So You Just Got a Bunch of Money…

Presentation by:

PowerPoint: Presentation: David Cohn: So You Just Got a Bunch of Money…
Flash File: Video: David Cohn: So You Just Got a Bunch of Money…

March 22, 2010, 11:00 AM - 11:20 AM

Team Breakouts
Flash File: Video: Team Breakouts

March 22, 2010, 11:20 AM - 2:00 PM

Assignments / One-on-Ones

Work on your assignments and project plans
One-on-ones with coaches and other faculty (optional)

Sign up to meet with:

  • David Cohn
  • Amy Gahran
  • Roberta King
  • Ellen Martin
  • Michele McLellan
  • Susan Mernit
  • Susan Patterson
  • Slade Sundar
  • Polly Talen

March 22, 2010, 11:30 AM - 12:15 PM

Breakout: Project Planning and Management Tools

Breakouts for those who want more on the morning sessions (optional)

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
Flash File: Video: Breakout: Project Planning and Management Tools

March 22, 2010, 12:30 PM - 1:15 PM

Breakout: Working with citizen contributors

Breakouts for those who want more on the morning sessions (optional)

Presentation by:

  • Kwan Booth, Senior Community Manager, Oakland Local
  • Roberta King, vice president of public relations and marketing, Grand Rapids Community Foundation
  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
Flash File: Video: Breakout: Working with citizen contributors

March 22, 2010, 2:30 PM - 3:00 PM

Cocktail Reception

March 22, 2010, 3:00 PM - 5:00 PM

Dinner

Keynote:  Geneva Overholser

Presentation by:

  • Geneva Overholser, Director, School of Journalism, USC Annenberg School of Journalism

March 23, 2010, 6:00 AM - 7:30 AM

Web Development 101: Getting Your Site Right from the Beginning

Overview of technology, the development process, requests for proposals and choosing a developer, tips for working with developers, maintaining your site.

Presentation by:

Flash File: Video: Lisa Williams: Web Development 101: Getting Your Site Right from the Beginning
PowerPoint: Presentation: Lisa Williams: Web Development 101: Getting Your Site Right from the Beginning
Link: Exercises: Lisa Williams: Web Development 101: Getting Your Site Right from the Beginning

March 23, 2010, 7:45 AM - 9:15 AM

Using Social Media to Promote Your Project

PR & social media, how do they fit together? Using social media to promote your site, how to make it a conversation.

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
PDF: Presentation: Susan Mernit: Using Social Media to Promote Your Project
Flash File: Video: Using Social Media to Promote Your Project

March 23, 2010, 9:30 AM - 10:45 AM

Lunch

Lessons from MinnPost.com

Presentation by:

Flash File: Video: Joel Kramer: Lessons from MinnPost.com

March 23, 2010, 11:00 AM - 11:20 AM

Team Breakouts

March 23, 2010, 11:30 AM - 12:15 PM

Breakout: Web site development

Breakouts for those who want more on the morning sessions (optional)

Presentation by:

March 23, 2010, 11:30 AM - 2:00 PM

Work on Assignments and Projects

One-on-ones with coaches and other faculty (optional)
Sign up to meet with:

  • Joel Kramer
  • David Cohn
  • Amy Gahran
  • Roberta King
  • Ellen Martin
  • Michele McLellan
  • Susan Mernit
  • Susan Patterson
  • Polly Talen

March 23, 2010, 12:30 PM - 1:15 PM

Breakout: Launch planning

Breakouts for those who want more on the morning sessions (optional)

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant

March 23, 2010, 3:00 PM - 3:30 PM

Cocktail Reception

March 23, 2010, 3:30 PM - 5:30 PM

Dinner

Presentation
Rules of Community Engagement

Presentation by:

PowerPoint: Presentation: Angela Connor: Rules of Community Engagement
Flash File: Video: Angela Connor: Rules of Community Engagement

March 24, 2010, 6:00 AM - 7:30 AM

Evaluation Journey

Presentation by:

PowerPoint: Martin: Beginning the Evaluation Journey with FSG
Flash File: Video: Evaluation Journey

March 24, 2010, 7:45 AM - 9:15 AM

Web Metrics

Presentation by:

  • Dana Chinn, lecturer, USC Annenberg School of Journalism
Flash File: Video: Dana Chinn: Web Metrics
PowerPoint: Dana Chinn: Web Analytics for Community News Organizations

March 24, 2010, 9:30 AM - 10:45 AM

Buffet Lunch

March 24, 2010, 11:00 AM - 11:20 AM

Team Breakouts

March 24, 2010, 11:00 AM - 11:40 AM

Web Metrics Team Breakouts: Blue Team

Presentation by:

  • Dana Chinn, lecturer, USC Annenberg School of Journalism

March 24, 2010, 11:30 AM - 2:00 PM

Work on Assignments

One-on-ones with coaches and other faculty (optional)
Sign up to meet with:

  • Dana Chinn
  • Angela Connor
  • Amy Gahran
  • Ellen Martin
  • Michele McLellan
  • Susan Mernit
  • Susan Patterson
  • Polly Talen
  • Lisa Williams

March 24, 2010, 11:45 AM - 12:25 PM

Web Metrics Team Breakouts: Orange Team

Presentation by:

  • Dana Chinn, lecturer, USC Annenberg School of Journalism

March 24, 2010, 12:30 PM - 1:10 PM

Web Metrics Team Breakouts: Green Team

Presentation by:

  • Dana Chinn, lecturer, USC Annenberg School of Journalism

March 24, 2010, 1:15 PM - 1:55 PM

Web Metrics Team Breakouts: Red Team

Presentation by:

  • Dana Chinn, lecturer, USC Annenberg School of Journalism

March 24, 2010, 3:00 PM - 3:30 PM

Reception

March 24, 2010, 3:30 PM - 5:30 PM

Buffet Dinner

Informal dinner.  Work on project presentations

March 25, 2010, 5:30 AM - 7:30 AM

Presentations—Show Time!

Each participant gives a brief outline of key project plans. Two groups will present simultaneously and presentations will be video-recorded so that everyone can see them all.

Group 1: Blue Team, Orange Team w/Susan Mernit, Lisa Williams, Polly Talen
Group 2: Green Team, Red Team w/Michele McLellan, Amy Gahran, Susan Patterson

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
  • Lisa Williams, Founder & CEO, Placeblogger.com
  • Polly Talen, Program Director, John S. and James L. Knight Foundation
  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
  • Susan Patterson, Program Director, John S. and James L. Knight Foundation

March 25, 2010, 7:45 AM - 8:45 AM

Next Steps

Webinars, conference calls, Knight Circuit Riders

Closing remarks: Vikki Porter

Presentation by:

  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
  • Polly Talen, Program Director, John S. and James L. Knight Foundation
  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

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