Digital Leadership Summit for Public Radio Stations

December 6, 2009 - December 9, 2009
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources


December 06, 2009, 10:30 AM - 12:00 PM

Opening Lunch - Transforming a News Organization

Welcome and introductions, overview of program and expected outcomes

Keynote by Ernest Wilson III

Presentation by:

  • Ernest Wilson, Dean, USC Annenberg School for Communication & Journalism

December 06, 2009, 12:15 PM - 1:30 PM

The BIG Picture: The Digital Consumer

Presentation by:

  • Lee Rainie, director, Pew Internet & American Life Project
PDF: The New News Mediascape

December 06, 2009, 1:45 PM - 3:15 PM

The BIG Picture: The Changing Media Landscape – Models of Transformation

An audience analysis and a competitive analysis

Presentation by:

PDF: The Death of “Radio”

December 06, 2009, 4:00 PM - 6:30 PM

Cocktail Reception and Dinner

A conversation on the role of a public media news organization in the digital now

Facilitated by Geneva Overholser

Presentation by:

  • Geneva Overholser, Director, School of Journalism, USC Annenberg School of Journalism

December 07, 2009, 5:30 AM - 6:30 AM

Continental Breakfast Buffet

Theme of the day: Transforming for a 24/7 World

December 07, 2009, 6:30 AM - 8:00 AM

NPR’s Current Digital Footprint: Who’s the Audience? What’s Working? What’s Next?

Facilitated by Kinsey Wilson, Dick Meyer and Ellen Weiss

December 07, 2009, 8:15 AM - 9:30 AM

Transforming a Local News Organization

What are the challenges that news organizations face in this kind of transformation? What are the characteristics of each medium that are important to success? What are the pieces to the puzzle for different outcomes? (This would look at the kind of training, the changes in roles, the role of technology in transformation)

Presentation by:

  • Steve Safran, Editor, Lost Remote, and Convergence Consultant
PowerPoint: Steve Safran’s Presentation

December 07, 2009, 9:45 AM - 11:15 AM

Lunch with Paul Saffo

Presentation by:

  • Paul Saffo, Forecaster, Futurist, and Essayist; Visiting Scholar, Stanford University
Link: Get ready for a new economic era
PDF: Harvard Business Review: Six Rules for Effective Forecasting

December 07, 2009, 11:30 AM - 12:30 PM

Social Networking: The Global Landscape of Interaction and Participatory Audience Relationships

A conversation with:

Presentation by:

  • Susan Mernit, Founder,, Social Media Consultant
  • Amanda Michel, editor of distributed reporting for ProPublica
  • Julia Schrenkler, interactive producer for Minnesota Public Radio and American Public Media

December 07, 2009, 12:45 PM - 4:15 PM

Transformational Tool Kit: Lessons from the Frontlines

Facilitated by Vikki Porter

Presentation by:

  • Olivia Ma, news manager and part of the News & Politics team at YouTube
  • Julia Schrenkler, interactive producer for Minnesota Public Radio and American Public Media
  • Andy Bowers, executive editor of Slate magazine
  • Holly Kernan, news director at San Francisco-based KALW public radio and director of the Public Radio Reporting Program at Mills College
  • David Cohn, Founder & Director, Spot.Us
  • Richard Hernandez, Fellow at UC Berkeley Graduate School of Journalism
  • Mark Luckie, Associate Producer, Entertainment Weekly; and Blogger, 10,000 Words
  • Susan Mernit, Founder,, Social Media Consultant
PowerPoint: Richard Hernandez’s Presentation
Link: Audio of Mark Luckie’s Presentation
PDF: Hello Public Broadcasters: Innovate or Die (Cohn)
PDF: YouTube for News Organizations (Ma)
Word Document: Links and Captures from the LIVE site tour (Schrenkler)
PDF: News for the People (Mernit)

December 07, 2009, 4:30 PM - 6:30 PM

Reception and Dinner

Keynote: Vivian Schiller

Presentation by:

December 08, 2009, 6:00 AM - 7:00 AM

Continental Breakfast Buffet

December 08, 2009, 7:00 AM - 10:45 AM

Create It Session: Working Lunch As Teams Develop Plans

December 08, 2009, 11:00 AM - 1:00 PM

Team Reports

Teams report back to the group on how they’ve answered the key questions

December 08, 2009, 1:15 PM - 4:15 PM

What Do We Do Now?

Implementing change and managing culture

Presentation by:

  • Patricia Riley, professor, USC Annenberg School for Communication & Journalism

December 09, 2009, 6:15 AM - 7:00 AM

Continental Breakfast Buffet

December 09, 2009, 7:00 AM - 10:00 AM

Implementing and Managing Change

Presentation by:

  • Patricia Riley, professor, USC Annenberg School for Communication & Journalism
PowerPoint: Patti Riley’s Presentation

December 09, 2009, 10:15 AM - 11:30 AM

Closing Lunch – Final Thoughts, Next Steps


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