Journalism in a 24/7 World: Decision-making for the Online Editor

October 21, 2006 - October 25, 2006
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources


October 22, 2006, 5:00 PM - 7:00 PM

Opening reception and dinner

Introductions and discussion of workshop plan, including what’s expected of the content teams created at time of selection (fellows will be broken into teams of three. Each team will be assigned a news issue or topic which will be the focus of their workshop project.) There will be two teams assigned to each topic, encouraging innovation and diversity in the final projects. Topics will be: Immigration; Election 2008; National Security and Civil Liberties.

PDF: Web Content Plan Intro
PDF: Web Content Plan Exercise

October 23, 2006, 6:30 AM - 7:00 AM

Who IS the audience?

What do you need to know and why about who they are and how they “consumer” online news?

  • How do you go about knowing your audience? Review of tools, techniques, data analysis, other strategies, etc.
  • How do you serve and grow your audience?

Presentation by:

PowerPoint: The Online News Audience
Windows Media Video: Video: Michael Pond (174 MB WMV)

October 23, 2006, 7:15 AM - 9:15 AM

Becoming a better online editor

Standards, Quality and Ethics: Manipulation, attribution, verification and deadline decision-making.

Presentation by:

  • Howard Finberg, Director of Interactive Learning, The Poynter Institute
PDF: Becoming a Better Online Editor
Windows Media Video: Video: Howard Finberg (201 MB WMV)

October 23, 2006, 9:30 AM - 11:00 AM

Small group breakout Q&A working lunches with topic experts and white paper journalists

Immigration Reform: Dan Kowalski with Margaret Stock, legal specialists in immigration issues

Election 2008: William Bradley with Gary South, Democratic political consultant, and Don Sipple, Republican political consultant

National Security and Civil Liberties: Bruce Shapiro with Jason Vest, contributing writer for The Nation on national security issues

Presentation by:

PDF: Briefing Paper: Immigration: Issues and Sources
PDF: Briefing Paper: Election 2008: Shaping Trends
PDF: Briefing Paper: National Security and Civil Liberties
Audio: Audio: William Bradley and Gary South (34 MB MPEG)
Audio: Audio: Bruce Shapiro and Jason Vest (25 MB MPEG)
Audio: Audio: Dan Kowalski and Magaret Stock (26 MB MPEG)

October 23, 2006, 11:15 AM - 12:45 PM

Becoming a better online writer

Presentation by:

Windows Media Video: Video: Chip Scanlan (189 MB WMV)

October 23, 2006, 1:00 PM - 2:30 PM


Online copyright and fair use of copy, images, video and audio, intellectual property rights Privacy, Libel and defamation

Presentation by:

PowerPoint: The Law and Liabilities of New Media
Windows Media Video: Video: Samuel Fifer (171 MB WMV)

October 23, 2006, 3:30 PM - 5:00 PM

Working Dinner On Your Own

Teams will brainstorm an online journalism web project focused on the topics to which they have been assigned. The project will require hands on creation of a content plan and template for both breaking news related to the content topic as well as following story lines, stressing identification of audience and use of multiple interactivity models.

October 24, 2006, 5:30 AM - 7:00 AM

Best Practices: Programming & driving engagement

How to program front-page news and other content to drive and deepen user engagement - Would include: Planning Content:

  • How is it done
  • How to plan portal content on an annual, monthly, weekly and daily basis
  • Why planning is critical
  • Can you plan for news? The answer may surprise you.
  • How do you balance 25+ properties/channels on the homepage of a portal. The Thin Green Line (content, marketing and advertising)

Presentation by:

  • Don Sena , Managing Editor, MSN Portal,
PowerPoint: Portal Content Strategy & Tactics: Best Practices
Windows Media Video: Video: Don Sena (231 MB WMV)

October 24, 2006, 7:15 AM - 8:45 AM

Best Practices: Blogs, Mashups, Social Media, Wikis

Blog and UGC movements as agents of change

Presentation by:

Windows Media Video: Video: Elizabeth Osder (243 MB WMV)

October 24, 2006, 10:15 AM - 11:45 AM

Best Practices: Digital Story-Telling

Digital story-telling and online integration of multi-media.

Presentation by:

Windows Media Video: Video: Ashley Wells (155 MB WMV)

October 24, 2006, 11:45 AM - 1:15 PM

Best Practices: Online journalism

Significant focus on aggregation; tactics for working with breaking news - Roles: Who does what during breaking news?  Check and balances of putting news up quickly. Content juxtaposition issues.

Presentation by:

  • Don Sena , Managing Editor, MSN Portal,
Windows Media Video: Video: Don Sena (113 MB WMV)

October 24, 2006, 1:30 PM - 6:00 PM

Practicum project launch

Teams resume their practicum projects.

October 25, 2006, 6:30 AM - 9:45 AM

Teams work on their website projects

October 25, 2006, 10:00 AM - 1:00 PM

Team Project Presentations

Team project presentations with critiques by fellows and faculty

PowerPoint: Immigration Team 1: Broken Borders
PowerPoint: Immigration Team 2: Joining Forces
PowerPoint: Election 08 Team 1:
PowerPoint: Election 08 Team 2: Team America Edition
PowerPoint: National Security Team 1: The Torture Debate
PowerPoint: National Security Team 2: Life v. Liberty

October 25, 2006, 1:15 PM - 3:15 PM

Taking it Back to Newsroom Exercise


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