Agenda
September 13, 2011, 6:00 AM - 6:15 AM
Welcome and Program Overview
Presentation by:
- Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
- Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit

September 13, 2011, 6:15 AM - 7:45 AM
Introduction
Each camper takes a couple of minutes to introduce her or his KCIC project, answering these questions: What will your project do? What is your role? What impact do you hope it will have? What are your biggest challenges right now? What do you plan to accomplish at boot camp?
September 13, 2011, 8:00 AM - 9:15 AM
So you got the money. Now what?
Panel moderated by Michele McLellan
Presentation by:
- Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
- David Cohn, Founder & Director, Spot.Us
- Tim Francisco, The News Outlet
- Virginia Mosqueda, Director of Civic Engagement, California Community Foundation

September 13, 2011, 9:30 AM - 10:30 AM
Lunch Buffet
Assigned seating with participants with similar projects
September 13, 2011, 10:45 AM - 12:15 PM
Building teams and partnerships
Presentation by:
- Lisa Williams, Founder & CEO, Placeblogger.com
September 13, 2011, 12:30 PM - 2:00 PM
Pitch Workshop – Fine tune your elevator pitches
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
September 13, 2011, 3:00 PM - 4:45 PM
Dinner and Keynote Address
Presentation by:
- Geneva Overholser, Director, School of Journalism, USC Annenberg School of Journalism
September 14, 2011, 6:00 AM - 7:30 AM
Myths and mysteries of content
Presentation by:
- Lisa Williams, Founder & CEO, Placeblogger.com
- Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
- Denise Cheng, Founding Member, The Rapidian
September 14, 2011, 7:30 AM - 7:45 AM
Break – Sign up for coaching, one-on-one sessions and breakout labs
September 14, 2011, 7:45 AM - 9:15 AM
The digital frontier: Data and Government 2.0
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
- Max Ogden, Presenter, Code for America

September 14, 2011, 9:15 AM - 9:30 AM
Break – Sign up for coaching, one-on-one sessions and breakout labs
September 14, 2011, 10:30 AM - 10:45 AM
Break – Sign up for coaching, one-on-one sessions and breakout labs
September 14, 2011, 10:45 AM - 11:00 AM
Explanation about the breakouts, coaches, one-on-one conversations
Presentation by:
- Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
September 14, 2011, 10:59 AM - 1:14 PM
Breakout Labs
Meet your coaches and one-on-one conversations in the 1st and 2nd floor foyer areas and mezzanine floor or attend a breakout lab
2:00-3:00 p.m.
- Lab 1 - Data projects with Max Ogden and Susan Mernit
- Lab 2 - Working with citizen contributors with Denise Cheng and Amy Gahran
3:15-4:15 p.m.
- Lab 1 - Web site development with Lisa Williams
- Lab 2 - Mobile projects with Amy Gahran
Presentation by:
- Max Ogden, Presenter, Code for America
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
- Denise Cheng, Founding Member, The Rapidian
- Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
- Lisa Williams, Founder & CEO, Placeblogger.com
September 14, 2011, 1:30 PM - 2:15 PM
Campers report back to the group on progress
September 14, 2011, 2:15 PM - 3:00 PM
Reception
September 14, 2011, 3:00 PM - 4:45 PM
Dinner - Presentation
The story of Mobile Voices (VozMob) - A platform for immigrant and low-wage workers in Los Angeles to create stories about their lives and communities directly from cell phones. VozMob appropriates technology to create power in communities and achieve greater participation in the digital public sphere.
Presentation by:
- François Bar, Associate Professor of Communication, Annenberg School for Communication & Journalism
September 15, 2011, 6:00 AM - 7:30 AM
Beyond the web site: Finding your community where it lives
Panel moderated by Susan Mernit.
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
- Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
- Denise Cheng, Founding Member, The Rapidian
- Tim Francisco, The News Outlet

September 15, 2011, 7:30 AM - 7:45 AM
Break – Sign up for coaching, one-on-one sessions and breakout labs
September 15, 2011, 7:45 AM - 9:15 AM
Presentation: Tools for civic engagement
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant

September 15, 2011, 9:15 AM - 9:30 AM
Break – Sign up for coaching, one-on-one sessions and breakout labs
September 15, 2011, 9:30 AM - 10:30 AM
Lunch – Presentation: Sustainability
Presentation by:
- Ben Wirz, Director of Business Consulting, John S. and James L. Knight Foundation

September 15, 2011, 10:30 AM - 10:45 AM
Break – Sign up for coaching, one-on-one sessions and breakout labs
September 15, 2011, 11:00 AM - 1:30 PM
Fellows work on plans and presentations or sign up for coaching/one-on-ones
September 15, 2011, 1:30 PM - 2:15 PM
Report back to the group; go over questions about Friday presentations
September 16, 2011, 6:00 AM - 9:00 AM
Boot Camper Presentations
September 16, 2011, 9:15 AM - 11:30 AM
Box lunches and discussion
Discussion - A few more things to think about when you get home
Presentation by:
- Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
- Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
- Lisa Williams, Founder & CEO, Placeblogger.com
- Ellen Martin, Consultant, FSG Social Impact Advisors
February 07, 2012, 11:00 AM -
Your Web Metrics - Status Report
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
