SEMINARS

Leadership Summit: The Future of Local News and Public Media

July 17, 2010 - July 20, 2010
Annenberg School for Communication & Journalism, University of Southern California
In partnership with National Public Radio and Public Interactive

About | Agenda | Speakers | Fellows | Resources | NPR Managers and Representatives

Agenda

July 17, 2010, 1:00 PM - 2:30 PM

Market Demand: How Audiences Acquire News and Info

Presentation by:

  • Jeffrey Cole, director, USC Annenberg Center for the Digital Future
Flash File: Video: Jeffrey Cole: Market Demand, How Audiences Acquire News and Info

July 17, 2010, 3:00 PM - 5:00 PM

NPR/Member Station Strategy: PI’s New Role

Presentation by:

  • Kinsey Wilson, Senior VP and General Manager, Digital Media, National Public Radio
  • Ellen Weiss, Senior Vice President for News, National Public Radio

July 17, 2010, 3:00 PM - 5:00 PM

Opening Reception and Dinner – Why We’re Here

Introduction

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Kinsey Wilson, Senior VP and General Manager, Digital Media, National Public Radio

July 18, 2010, 5:30 AM - 7:00 AM

The Emerging Local News Landscape

Presentation by:

Flash File: Video: Steve Safran / Rusty Coats: The Emerging Local News Landscape

July 18, 2010, 7:15 AM - 8:45 AM

Reinventing Local News Models

Presentation by:

Flash File: Video: Scott Lewis / Jonathan Weber: Reinventing Local News Models

July 18, 2010, 9:45 AM - 11:00 AM

Putting the Audience First

Presentation by:

Flash File: Video: Scott Stroud / Keith Hopper: Putting the Audience First

July 18, 2010, 11:15 AM - 12:30 PM

Creating a “River of News” (The What)

Presentation by:

Flash File: Video: Matt Thompson: Creating a “River of News” (The What)
PDF: Presentation: Matt Thompson: Creating a “River of News” (The What)

July 18, 2010, 12:45 PM - 2:00 PM

Putting the “River of News” Into Practice (The How)

Presentation by:

Flash File: Video: Mark Memmott / Matt Thompson: Putting the “River of News” Into Practice (The How)

July 18, 2010, 2:30 PM - 5:30 PM

Working Dinner

Team breakouts:  Develop action plans/pitches with experts serving as resources

July 19, 2010, 5:30 AM - 7:00 AM

Building Online Community

Presentation by:

Flash File: Video: Eyder Peralta and Patrick Cooper: Building Online Community

July 19, 2010, 7:15 AM - 8:45 AM

The Role of Photography and Photojournalism

Presentation by:

Flash File: Video: Keith Jenkins and Kim Perry: The Role of Photography and Photojournalism

July 19, 2010, 8:45 AM - 10:15 AM

Keeping Editorial Guidance/Standards Top of Mind

Presentation by:

Flash File: Video: Mark Stencel and Mark Memmott: Keeping Editorial Guidance/Standards Top of Mind

July 19, 2010, 10:15 AM - 12:00 PM

Live Demo Workshop – What It Feels Like

Presentation by:

Flash File: Video: Mark Memmott and Patrick Cooper: Live Demo Workshop – What It Feels Like

July 19, 2010, 12:15 PM - 2:45 PM

Team Breakouts: Develop Action Plans/Pitches With Experts Serving as Resources

July 19, 2010, 3:00 PM - 5:30 PM

Working Dinner

Team breakouts:  Develop action plans/pitches with experts serving as resources

July 20, 2010, 5:30 AM - 7:30 AM

Your Tool Kit:  Report on Stations’ Next-Steps Plans and Pitches

(10 min. per station)

July 20, 2010, 7:45 AM - 9:15 AM

Newsroom Leadership, Culture and Training

Presentation by:

  • Patricia Riley, professor, USC Annenberg School for Communication & Journalism
Flash File: Video: Patricia Riley: Newsroom Leadership, Culture and Training

July 20, 2010, 9:30 AM - 11:00 AM

Closing Lunch – Measuring Success

Presentation by:

  • Kinsey Wilson, Senior VP and General Manager, Digital Media, National Public Radio
  • Ellen Weiss, Senior Vice President for News, National Public Radio

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