May 18, 2012, 6:30 AM - 7:00 AM

Welcome and Introduction

Presentation by:

• Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
• Garry Pierre-Pierre, Executive Director, Community and Ethnic Media Initiative, CUNY Graduate School of Journalism

May 18, 2012, 8:30 AM - 9:00 AM

Phone Play and Mobile Website Demos

Exercises to explore the mobile media experience. Learn how to use the kinds of mobile offering the capabilities you might want to use to provide for the information needs of your community.

Presentation by:

• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

May 18, 2012, 10:00 AM - 12:00 PM

How Community Media Can Make Money from Mobile

Tools and strategies to create and sell ad-supported mobile offerings that help your bottom line. Where’s the best place to start, from a business perspective?

Presentation by:

• Arturo Duran, Chief Innovation Officer, Digital First Media

May 18, 2012, 12:30 PM - 2:00 PM

Open Discussion: Starting or Refining Your Mobile Strategy

Presentation by:

• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
• George Kelly, Online Coordinator, Contra Costa Times
• Arturo Duran, Chief Innovation Officer, Digital First Media

Mobile Web Strategy Handout

May 19, 2012, 6:30 AM - 7:00 AM

Review of Yesterday, Overview of Today

Presentation by:

• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

May 19, 2012, 7:00 AM - 9:00 AM

Jumpstart Your Mobile Strategy with Social Media

Social media is one of the most popular things people do with mobile devices. If you’re already active in social media, you have a large mobile audience. Learn how to combine mobile and social media to strengthen community engagement and cover your community more effectively.

Presentation by:

• George Kelly, Online Coordinator, Contra Costa Times

Community Mobile
Better Engagement Handout

May 19, 2012, 10:00 AM - 11:30 AM

Get Set Up on Tumblr.com

This extremely popular and free tool bridges blogging and   social media. It’s also extremely mobile friendly. Learn how to use it as an initial mobile presence, or for special mobile projects.

Presentation by:

• George Kelly, Online Coordinator, Contra Costa Times
• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

May 19, 2012, 11:30 AM - 12:00 PM

Landr.co demo

Mobile users are focused on doing stuff, and banner ads typically aren’t very engaging. This inexpensive tool lets you create mobile landing pages for advertisers, which could be more compelling to both advertisers and your mobile audience.

Presentation by:

• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

May 19, 2012, 12:30 PM - 1:00 PM

Mobile Strategy Review

Suggested action plan to combing the tools and strategies covered in this workshop to implement a basic mobile strategy or augment your existing one.

Presentation by:

• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
• George Kelly, Online Coordinator, Contra Costa Times

May 19, 2012, 2:00 PM - 2:00 PM

Final Discussion: Lessons Learned, Follow-up Plans

Presentation by:

• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
• Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism