SEMINARS

News Entrepreneur Boot Camp

May 16, 2009 - May 21, 2009
Annenberg School for Communication, University of Southern California
In partnership with USC Greif Center for Entrepreneurial Studies, the USC Annenberg School for Communication, the Center for Communication Leadership and the Online Journalism Review

About | Agenda | Speakers | Fellows | Resources | Announcement of Fellows | Snap Shot Interviews

Agenda

May 16, 2009, 9:30 AM - 10:45 AM

Opening Lunch From Old Media to New

Welcome and panel discussion

Presentation by:

  • Geneva Overholser, Director, School of Journalism, USC Annenberg School of Journalism
Quicktime Video: Day 1: From Old Media to New

May 16, 2009, 11:00 AM - 12:15 PM

Introduction of Camp Participants and Their Areas of Interest

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
Quicktime Video: Day 1: Introduction of Camp Participants and Their Areas of Interest

May 16, 2009, 12:30 PM - 1:45 PM

Introduction of Outcomes and Expectations for the Week

Presentation by:

  • Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
  • Robert Niles, Editor, Online Journalism Review and OJR.org
PowerPoint: Entrepreneurial Thinking
PowerPoint: Entrepreneurship: Boot Camp Concept Development
PowerPoint: Entrepreneurship: Boot Camp Concept Overview
PowerPoint: Entrepreneurship: Boot Camp Opportunity Recognition
PowerPoint: So you Want to be an Entrepreneur
Quicktime Video: Day 1: Introduction of Outcomes and Expectations for the Week

May 16, 2009, 2:00 PM - 3:00 PM

Keynote Address Understanding the Digital Consumer

Presentation by:

  • Jeffrey Cole, director, USC Annenberg Center for the Digital Future
PowerPoint: The Ever Changing New Media User: The Impact of the Internet
Quicktime Video: Day 1: Understanding the Digital Consumer

May 16, 2009, 3:00 PM - 5:30 PM

Welcome Reception and Dinner

May 17, 2009, 5:45 AM - 7:15 AM

Finding the Need

How will your site be uniquely valuable to readers and financial supporters?

Presentation by:

PowerPoint: Learning to be a Humble Egomaniac
Quicktime Video: Day 2: Finding the Heard

May 17, 2009, 7:30 AM - 9:00 AM

Introduction to Metrics and Audience Analysis

Presentation by:

Quicktime Video: Day 2: Introduction to Metrics and Audience Analysis

May 17, 2009, 9:15 AM - 10:45 AM

Working Lunch

Case Study

Presentation by:

Quicktime Video: Day 2: Working Lunch

May 17, 2009, 11:00 AM - 2:00 PM

Entrepreneur Workshop

Craft and deliver an elevator pitch about your interest.  Define the impact you want to have and how you will measure that impact.  Complete an initial readership survey for your Web site, using existing site metrics where available. (Afternoon breaks, as needed)

May 17, 2009, 2:15 PM - 4:00 PM

Working Dinner Site Engine Optimization for News Publishers

Presentation by:

  • Danny Sullivan, Editor-in-Chief, Search Engine Land, Calafia Consulting
Quicktime Video: Day 2: Site Engine Optimization for News Publishers

May 18, 2009, 5:44 AM - 7:14 AM

Cultivating the Content Community

What are the key messages to your audience?  What are the rules for your content within your concept?

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
PDF: Social Media Ecosystem: Putting it to Work as a Marketing/Community Tool
Quicktime Video: Day 3: Promote Your Concept
Quicktime Video: Day 3: Cultivating the Content Community

May 18, 2009, 9:15 AM - 10:45 AM

Working Lunch

Panel discussion

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
  • Jess Barron, Vice President, Content and Community, Yoostar.com
  • Sean Bonner, Co-founder, Bode Media, Inc.; Creator, Metblogs

May 18, 2009, 11:00 AM - 2:00 PM

Entrepreneur Workshop

Create a policy for soliciting and managing user-generated content.  Draft a list of 10 places/events/media to use to promote your project, including five at launch and five others for ongoing operations. (Afternoon breaks, as needed)

May 18, 2009, 2:15 PM - 4:00 PM

Working Dinner Digital Entrepreneurship

Presentation by:

  • Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism and Mass Communication, Arizona State University

May 19, 2009, 5:45 AM - 7:15 AM

Revenue Models

For profit:  Ads, subscriptions, commissions.  For non-profit:  Grants, angels, donations.  Or both?

Presentation by:

May 19, 2009, 9:15 AM - 10:45 AM

Working Lunch

Case study

Presentation by:

  • Staci Kramer, Co-editor, Executive Vice President, ContentNext Media (paidContent.org, mocoNews.net, ContentSutra, paidcontent:UK)

May 19, 2009, 11:00 AM - 2:00 PM

Entrepreneur Workshop

Price advertising or sponsorship packages for your publication.  Create written and oral presentations about your project for potential advertisers and/or funders. (Afternoon breaks, as needed)

May 20, 2009, 5:45 AM - 7:15 AM

Overview of Business Structures

Resources for investigating employment and tax laws

Presentation by:

  • Vin Crosbie, Managing Partner, Digital Deliverance LLC
PowerPoint: Resources for investigating employment and tax laws

May 20, 2009, 7:30 AM - 9:15 AM

Being Realistic About Budgets

Start with what you need, not what you can get

Presentation by:

  • Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
  • Vin Crosbie, Managing Partner, Digital Deliverance LLC
PowerPoint: Being Realistic About Budgets

May 20, 2009, 9:30 AM - 11:00 AM

Working Lunch Legal Issues Facing Publishers

Presentation by:

  • Michael S Overing, Principal, Michael S. Overing LLC; Adjunct Professor, USC Annenberg School for Communication; Columnist, Online Journalism Review
PowerPoint: Digital Media Law: Legal Issues and Online Publications

May 20, 2009, 11:15 AM - 2:15 PM

Entrepreneur Workshop

Select your project’s business structure.  Prepare an initial expense budget for the site, including technology, staffing and employment taxes. (Afternoon breaks, as needed)

May 21, 2009, 6:00 AM - 9:00 AM

Presentation Pitches

Participants pitch concepts to venture capitalists and industry experts.  Five-minute pitches, with questions from panel.
Morning breaks, as needed.
* Lloyd Greif, Investment Banker
* Fred Haney, Venture Capitalist
* Bob Aholt, Pasadena Angel
* Dave Mellman, Commercial Banker

May 21, 2009, 9:15 AM - 10:15 AM

Farewell Lunch: What Happens Now?

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

KDMC NEWSLETTER SIGN UP

All fields required.

LATEST FROM KDMC

[email protected] is now offering customized digital strategies training for news organizations that is designed to help leaders create versatile, innovative and collaborative cultures for the 21st Century. For more information please contact .(JavaScript must be enabled to view this email address).

Leadership 3.0 Blog

OJR

KDMC News

Upcoming Seminars