Agenda
May 14, 2011, 6:00 AM - 7:00 AM
Pre-Camp Agenda
Week 1: Correcting the Myths of Entrepreneurship
Week 2: Entrepreneur Mindset
Week 3: Opportunity Recognition
Week 4: Concept Development
Week 5: The Competition Grid
LInk: Citizen Media Law Project
LInk: Start-up Checklist
Link: J-Learning Build It!
May 15, 2011, 9:30 AM - 10:30 AM
Lunch – Welcome and Introductions
Presentation by:
- Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
May 15, 2011, 10:45 AM - 11:30 AM
Expectations and Outcomes
Presentation by:
- Robert Niles, Editor, Online Journalism Review and OJR.org
May 15, 2011, 11:45 AM - 1:15 PM
Overview of Feasibility
Presentation by:
- Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
May 15, 2011, 2:30 PM - 3:00 PM
Cocktail Reception
May 15, 2011, 3:00 PM - 4:30 PM
Dinner and Keynote Address
Presentation by:
- Geneva Overholser, Director, School of Journalism, USC Annenberg School of Journalism
May 16, 2011, 6:00 AM - 7:30 AM
Project Management for the News Entrepreneur
A walk through the development of a feasible online news start-up: What’s part of initially putting together and managing a low-cost, boot-strapped news start-up
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
Presentation: Susan Mernit: From idea to implementation
Presentation: Susan Mernit: From idea to implementation
May 16, 2011, 7:45 AM - 9:15 AM
Panel Q&A on Project Management
A group discussion with people who’ve started news Web sites from scratch
Presentation by:
- Gerry Campbell, Angel Investor and Consultant to start-ups; former CEO, Collecta
- Barb Dybwad, Director of Programming, Tecca
May 16, 2011, 10:45 AM - 12:45 PM
Faculty Mentoring and Individual Work on Deliverables
Campers can sign up for one-on-one sessions with today’s faculty.
May 16, 2011, 12:45 PM - 2:15 PM
Present Deliverables
Campers present your deliverables and pitch one-on-one to Tom O’Malia and Robert Niles
• PITCH: 30 seconds - Four “whys”
Plan: Robert Niles: Daily Deliverables
May 16, 2011, 2:30 PM - 4:30 PM
Working Dinner
Each day, campers will take feedback on the day’s deliverables and work them into a draft of the final deliverable and presentation
May 17, 2011, 6:00 AM - 7:30 AM
Audience Development and Customer Acquisition Through Community Organizing
Present the six stages of community organizing.
- Assessing the community (watching and listening).
- Creating an action team (relationship building).
- Developing an action plan.
- Mobilizing to action.
- Implementing the action.
- Evaluating what you’ve done, and applying those stages to community news publishing.
Presentation by:
- Robert Niles, Editor, Online Journalism Review and OJR.org
Presentation: Robert Niles: The News Publisher as Community Organizer
May 17, 2011, 7:45 AM - 9:15 AM
Money: Understanding the Reality and the Role in a Start-up
Forms, sources and what you really need
Presentation by:
- Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
May 17, 2011, 10:45 AM - 12:45 PM
Faculty Mentoring and Individual Work on Deliverables
Campers can sign up for one-on-one sessions with today’s faculty.
May 17, 2011, 12:45 PM - 2:15 PM
Present Deliverables
• Deliverable - One-page printed media kit, to include the name of the site, an introduction to the team behind it, the site’s audience and customers, and the benefits it will provide to each
May 17, 2011, 2:30 PM - 4:30 PM
Dinner – Presentation on Research into Entrepreneurial Journalism
Presentation by:
- Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
Presentation: Michele McLellan: The emerging news landscape
May 18, 2011, 6:00 AM - 7:30 AM
Revenue and Requirements in the For-Profit News Business
Presentation by:
- Mark Potts, Co-Founder, Backfence.com and GrowthSpur
Presentation: Mark Potts: Show Me the Money
May 18, 2011, 7:45 AM - 9:15 AM
Panel Q&A – First-Person Experiences as a News Entrepreneur
Presentation by:
- Michael McKisson, Owner, TucsonVelo.com
- Julia Scott, founder, BargainBabe.com
- Geoff Samek, Co-founder and Vice President of Product Development, Macer Media LLC - the Sacramento Press
May 18, 2011, 10:45 AM - 12:45 PM
Faculty Mentoring and Individual Work on Deliverables
Campers can sign up for one-on-one sessions with today’s faculty.
May 18, 2011, 12:45 PM - 2:15 PM
Present Deliverables
• Deliverables: Rate card. Could include ad formats, positions and rates, subscription or app prices, and/or sponsorship or underwriting pricing
May 18, 2011, 2:30 PM - 4:30 PM
Working Dinner
Each day, campers will take feedback on the day’s deliverables and work them into a draft of the final deliverable and presentation
May 19, 2011, 5:59 AM - 7:29 AM
Revenue and Requirements in the Not-for-Profit News Business
Presentation by:
- Rusty Coats, Founder and President, Coats2Coats
Presentation: Rusty Coats: Non-Profit $$$exy
May 19, 2011, 7:45 AM - 9:15 AM
Panel Q&A – First-Person Experiences as a News Entrepreneur
Presentation by:
- Josh Kalven, Founder, Newsbound.tv
- Laura Frank, Director, I-News, the Rocky Mountain Investigative News Network
- Polly Kreisman, Executive Director and Reporter, InvestigateNY, and Editor/Publisher, theLoop
May 19, 2011, 10:45 AM - 12:45 PM
Faculty Mentoring and Individual Work on Deliverables
Campers can sign up for one-on-one sessions with today’s faculty.
• Deliverables: Complete feasibility plans, presentations, including display slides
May 19, 2011, 12:45 PM - 2:15 PM
Practice Final Presentations
May 20, 2011, 6:00 AM - 9:30 AM
Plan Presentations to the Money Board
Campers will present a verbal pitch, as well as written plan, timeline and support material on PowerPoint
May 20, 2011, 9:30 AM - 10:45 AM
Wrap-Up Lunch
Next steps, expectations
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