SEMINARS

News Entrepreneur Boot Camp 2011

May 15, 2011 - May 20, 2011
Annenberg School for Communication & Journalism, University of Southern California
In partnership with the USC Greif Center for Entrepreneurial Studies, the Center for Communication Leadership and Public Policy, and the Online Journalism Review

About | Agenda | Speakers | Fellows | Resources | #KDMCcamp Tweets

Agenda

May 14, 2011, 6:00 AM - 7:00 AM

Pre-Camp Agenda

Week 1: Correcting the Myths of Entrepreneurship
Week 2: Entrepreneur Mindset
Week 3: Opportunity Recognition
Week 4: Concept Development
Week 5: The Competition Grid

Link: LInk: Citizen Media Law Project
Link: LInk: Start-up Checklist
Link: Link: J-Learning Build It!

May 15, 2011, 9:30 AM - 10:30 AM

Lunch Welcome and Introductions

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

May 15, 2011, 10:45 AM - 11:30 AM

Expectations and Outcomes

Presentation by:

May 15, 2011, 11:45 AM - 1:15 PM

Overview of Feasibility

Presentation by:

  • Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business

May 15, 2011, 2:30 PM - 3:00 PM

Cocktail Reception

May 15, 2011, 3:00 PM - 4:30 PM

Dinner and Keynote Address

Presentation by:

  • Geneva Overholser, Director, School of Journalism, USC Annenberg School of Journalism

May 16, 2011, 6:00 AM - 7:30 AM

Project Management for the News Entrepreneur

A walk through the development of a feasible online news start-up: What’s part of initially putting together and managing a low-cost, boot-strapped news start-up

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
PowerPoint: Presentation: Susan Mernit: From idea to implementation
PDF: Presentation: Susan Mernit: From idea to implementation

May 16, 2011, 7:45 AM - 9:15 AM

Panel Q&A on Project Management

A group discussion with people who’ve started news Web sites from scratch

Presentation by:

  • Gerry Campbell, Angel Investor and Consultant to start-ups; former CEO, Collecta
  • Barb Dybwad, Director of Programming, Tecca

May 16, 2011, 10:45 AM - 12:45 PM

Faculty Mentoring and Individual Work on Deliverables

Campers can sign up for one-on-one sessions with today’s faculty.

May 16, 2011, 12:45 PM - 2:15 PM

Present Deliverables

Campers present your deliverables and pitch one-on-one to Tom O’Malia and Robert Niles
• PITCH:  30 seconds - Four “whys”

Word Document: Plan: Robert Niles: Daily Deliverables

May 16, 2011, 2:30 PM - 4:30 PM

Working Dinner

Each day, campers will take feedback on the day’s deliverables and work them into a draft of the final deliverable and presentation

May 17, 2011, 6:00 AM - 7:30 AM

Audience Development and Customer Acquisition Through Community Organizing

Present the six stages of community organizing.

  1. Assessing the community (watching and listening).
  2. Creating an action team (relationship building).
  3. Developing an action plan.
  4. Mobilizing to action. 
  5. Implementing the action.
  6. Evaluating what you’ve done, and applying those stages to community news publishing.

Presentation by:

PowerPoint: Presentation: Robert Niles: The News Publisher as Community Organizer

May 17, 2011, 7:45 AM - 9:15 AM

Money: Understanding the Reality and the Role in a Start-up

Forms, sources and what you really need

Presentation by:

  • Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business

May 17, 2011, 10:45 AM - 12:45 PM

Faculty Mentoring and Individual Work on Deliverables

Campers can sign up for one-on-one sessions with today’s faculty.

May 17, 2011, 12:45 PM - 2:15 PM

Present Deliverables

• Deliverable - One-page printed media kit, to include the name of the site, an introduction to the team behind it, the site’s audience and customers, and the benefits it will provide to each

May 17, 2011, 2:30 PM - 4:30 PM

Dinner Presentation on Research into Entrepreneurial Journalism

Presentation by:

  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
PowerPoint: Presentation: Michele McLellan: The emerging news landscape

May 18, 2011, 6:00 AM - 7:30 AM

Revenue and Requirements in the For-Profit News Business

Presentation by:

  • Mark Potts, Co-Founder, Backfence.com and GrowthSpur
PowerPoint: Presentation: Mark Potts: Show Me the Money

May 18, 2011, 7:45 AM - 9:15 AM

Panel Q&A First-Person Experiences as a News Entrepreneur

Presentation by:

May 18, 2011, 10:45 AM - 12:45 PM

Faculty Mentoring and Individual Work on Deliverables

Campers can sign up for one-on-one sessions with today’s faculty.

May 18, 2011, 12:45 PM - 2:15 PM

Present Deliverables

• Deliverables:  Rate card. Could include ad formats, positions and rates, subscription or app prices, and/or sponsorship or underwriting pricing

May 18, 2011, 2:30 PM - 4:30 PM

Working Dinner

Each day, campers will take feedback on the day’s deliverables and work them into a draft of the final deliverable and presentation

May 19, 2011, 5:59 AM - 7:29 AM

Revenue and Requirements in the Not-for-Profit News Business

Presentation by:

PDF: Presentation: Rusty Coats: Non-Profit $$$exy

May 19, 2011, 7:45 AM - 9:15 AM

Panel Q&A First-Person Experiences as a News Entrepreneur

Presentation by:

  • Josh Kalven, Founder, Newsbound.tv
  • Laura Frank, Director, I-News, the Rocky Mountain Investigative News Network
  • Polly Kreisman, Executive Director and Reporter, InvestigateNY, and Editor/Publisher, theLoop

May 19, 2011, 10:45 AM - 12:45 PM

Faculty Mentoring and Individual Work on Deliverables

Campers can sign up for one-on-one sessions with today’s faculty.
• Deliverables:  Complete feasibility plans, presentations, including display slides

May 19, 2011, 12:45 PM - 2:15 PM

Practice Final Presentations

May 20, 2011, 6:00 AM - 9:30 AM

Plan Presentations to the Money Board

Campers will present a verbal pitch, as well as written plan, timeline and support material on PowerPoint

May 20, 2011, 9:30 AM - 10:45 AM

Wrap-Up Lunch

Next steps, expectations

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