July 19, 2009, 9:00 AM - 10:00 AM

Welcome and Introductions: Who You Are and What You Plan to Do

Presentation by:

• Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
• Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit

July 19, 2009, 10:15 AM - 11:45 AM

What Does Success Look Like?

Moderator: Susan Mernit, Social Media Consultant and Entrepreneur

Presentation by:

• Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
• Arturo Duran, Chief Innovation Officer, Digital First Media
• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
• Paul Gillin, writer and content marketing consultant specializing in technology and new media
• JD Lasica, social media strategist

July 19, 2009, 12:00 PM - 1:15 PM

Measuring the “Social” in Social Media

Presentation by:

• Dana Chinn, lecturer, USC Annenberg School of Journalism

D Chin: Measuring the “Social” in Social Media

July 19, 2009, 1:30 PM - 3:30 PM

Break-out Groups and Work Sessions With Coaches

Michele McLellan - Your Goals for These Sessions: Schedule and Sign-ups Posted

Presentation by:

• Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit

July 19, 2009, 4:00 PM - 5:30 PM

Dinner and Keynote Address – Strategy and Technology: Don’t Stop Thinking About Tomorrow

Presentation by:

• Arturo Duran, Chief Innovation Officer, Digital First Media

A Duran: Strategy and Technology: Don’t Stop Thinking About Tomorrow

July 20, 2009, 5:30 AM - 7:00 AM

Conversation Marketing:  Spreading the Word

Presentation by:

• Paul Gillin, writer and content marketing consultant specializing in technology and new media

P Gillin: Conversation Marketing

July 20, 2009, 7:15 AM - 8:45 AM

Engaging Communities on the Social Web

Presentation by:

• Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
• JD Lasica, social media strategist
• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

July 20, 2009, 9:00 AM - 10:15 AM

Lunch – Goals for Your Presentation

Presentation by:

• Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

July 20, 2009, 10:30 AM - 11:45 AM

Don’t Fear Failure:  Rapid-Fire Decision-Making in a Changing World

Presentation by:

• Paul Gillin, writer and content marketing consultant specializing in technology and new media

P Gillin: Rapid-Fire Decisions

July 20, 2009, 12:00 PM - 2:30 PM

Break-out Groups and Work Sessions With Coaches

Michele McLellan - Your Goals for These Sessions: Schedule and Sign-ups Posted

Presentation by:

• Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit

July 21, 2009, 5:30 AM - 7:30 AM

Project Presentations

July 21, 2009, 7:45 AM - 9:45 AM

Taking It Back – Entrepreneurship and Leadership in Your Organization

Presentation by:

• Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
• Patricia Riley, professor, USC Annenberg School for Communication & Journalism

P Riley: Leadership & Change

July 21, 2009, 9:45 AM - 11:00 AM

Lunch – Next Steps, Complete Knight Survey and Graduation

Presentation by:

• Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism