SEMINARS

News Leadership 2009

March 16, 2009 - July 31, 2009
Annenberg School for Communication, University of Southern California
In partnership with News University, a project of the Poynter Institute

About | Agenda | Speakers | Fellows | Resources | Twitter archive of #kdmcleader

Agenda

July 19, 2009, 9:00 AM - 10:00 AM

Welcome and Introductions: Who You Are and What You Plan to Do

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit

July 19, 2009, 10:15 AM - 11:45 AM

What Does Success Look Like?

Moderator: Susan Mernit, Social Media Consultant and Entrepreneur

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
  • Arturo Duran, Chief Innovation Officer, Digital First Media
  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
  • Paul Gillin, writer and content marketing consultant specializing in technology and new media
  • JD Lasica, social media strategist

July 19, 2009, 12:00 PM - 1:15 PM

Measuring the “Social” in Social Media

Presentation by:

  • Dana Chinn, lecturer, USC Annenberg School of Journalism
PDF: D Chin: Measuring the “Social” in Social Media

July 19, 2009, 1:30 PM - 3:30 PM

Break-out Groups and Work Sessions With Coaches

Michele McLellan - Your Goals for These Sessions: Schedule and Sign-ups Posted

Presentation by:

  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit

July 19, 2009, 4:00 PM - 5:30 PM

Dinner and Keynote Address – Strategy and Technology: Don’t Stop Thinking About Tomorrow

Presentation by:

  • Arturo Duran, Chief Innovation Officer, Digital First Media
PowerPoint: A Duran: Strategy and Technology: Don’t Stop Thinking About Tomorrow

July 20, 2009, 5:30 AM - 7:00 AM

Conversation Marketing:  Spreading the Word

Presentation by:

  • Paul Gillin, writer and content marketing consultant specializing in technology and new media
PowerPoint: P Gillin: Conversation Marketing

July 20, 2009, 7:15 AM - 8:45 AM

Engaging Communities on the Social Web

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
  • JD Lasica, social media strategist
  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

July 20, 2009, 9:00 AM - 10:15 AM

Lunch – Goals for Your Presentation

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

July 20, 2009, 10:30 AM - 11:45 AM

Don’t Fear Failure:  Rapid-Fire Decision-Making in a Changing World

Presentation by:

  • Paul Gillin, writer and content marketing consultant specializing in technology and new media
PowerPoint: P Gillin: Rapid-Fire Decisions

July 20, 2009, 12:00 PM - 2:30 PM

Break-out Groups and Work Sessions With Coaches

Michele McLellan - Your Goals for These Sessions: Schedule and Sign-ups Posted

Presentation by:

  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit

July 21, 2009, 5:30 AM - 7:30 AM

Project Presentations

July 21, 2009, 7:45 AM - 9:45 AM

Taking It Back – Entrepreneurship and Leadership in Your Organization

Presentation by:

  • Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
  • Patricia Riley, professor, USC Annenberg School for Communication & Journalism
PowerPoint: P Riley: Leadership & Change

July 21, 2009, 9:45 AM - 11:00 AM

Lunch – Next Steps, Complete Knight Survey and Graduation

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

KDMC NEWSLETTER SIGN UP

All fields required.

LATEST FROM KDMC

[email protected] is now offering customized digital strategies training for news organizations that is designed to help leaders create versatile, innovative and collaborative cultures for the 21st Century. For more information please contact .(JavaScript must be enabled to view this email address).

Leadership 3.0 Blog

OJR

KDMC News

Upcoming Seminars