Agenda
July 19, 2009, 9:00 AM - 10:00 AM
Welcome and Introductions: Who You Are and What You Plan to Do
Presentation by:
- Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
- Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
July 19, 2009, 10:15 AM - 11:45 AM
What Does Success Look Like?
Moderator: Susan Mernit, Social Media Consultant and Entrepreneur
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
- Arturo Duran, Chief Innovation Officer, Digital First Media
- Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
- Paul Gillin, writer and content marketing consultant specializing in technology and new media
- JD Lasica, social media strategist
July 19, 2009, 12:00 PM - 1:15 PM
Measuring the “Social” in Social Media
Presentation by:
- Dana Chinn, lecturer, USC Annenberg School of Journalism

July 19, 2009, 1:30 PM - 3:30 PM
Break-out Groups and Work Sessions With Coaches
Michele McLellan - Your Goals for These Sessions: Schedule and Sign-ups Posted
Presentation by:
- Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
July 19, 2009, 4:00 PM - 5:30 PM
Dinner and Keynote Address – Strategy and Technology: Don’t Stop Thinking About Tomorrow
Presentation by:
- Arturo Duran, Chief Innovation Officer, Digital First Media

July 20, 2009, 5:30 AM - 7:00 AM
Conversation Marketing: Spreading the Word
Presentation by:
- Paul Gillin, writer and content marketing consultant specializing in technology and new media

July 20, 2009, 7:15 AM - 8:45 AM
Engaging Communities on the Social Web
Presentation by:
- Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
- JD Lasica, social media strategist
- Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
July 20, 2009, 9:00 AM - 10:15 AM
Lunch – Goals for Your Presentation
Presentation by:
- Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
July 20, 2009, 10:30 AM - 11:45 AM
Don’t Fear Failure: Rapid-Fire Decision-Making in a Changing World
Presentation by:
- Paul Gillin, writer and content marketing consultant specializing in technology and new media

July 20, 2009, 12:00 PM - 2:30 PM
Break-out Groups and Work Sessions With Coaches
Michele McLellan - Your Goals for These Sessions: Schedule and Sign-ups Posted
Presentation by:
- Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
July 21, 2009, 5:30 AM - 7:30 AM
Project Presentations
July 21, 2009, 7:45 AM - 9:45 AM
Taking It Back – Entrepreneurship and Leadership in Your Organization
Presentation by:
- Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
- Patricia Riley, professor, USC Annenberg School for Communication & Journalism

July 21, 2009, 9:45 AM - 11:00 AM
Lunch – Next Steps, Complete Knight Survey and Graduation
Presentation by:
- Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism