December 06, 2007, 10:30 AM - 11:45 AM

Opening Lunch - Why Are We Here?

Welcome and introductions.  Outline of workshop goals and plan, and fellows’ expectations

Presentation by:

• Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

December 06, 2007, 12:00 PM - 2:00 PM

The Demographics of the Real World Meet the Demographics and Trends of Cyberspace

A look at how communities are changing and the challenges and opportunities those changes offer journalists and news organizations.

Presentation by:

• Roberto Suro, Professor, USC Annenberg School for Communication, and Founder, Pew Hispanic Center

Video: The Demographics of the Real World Meet the Demographics and Trends of Cyberspace (279 MB)
Suro: Causes of Demographic Change

December 06, 2007, 2:15 PM - 3:30 PM

The Mobile World: The Potential of the Ubiquitous Platform

Presentation by:

• Sylvia Chan-Olmsted, professor and Associate Dean for Research, College of Journalism and Communications, University of Florida

TV Comes to the Mobile Phone
Determinants of Adoption of Third Generation Mobile Multimedia Services
Content Development for the Third Screen
2007: The year of mobile TV
Video: The Mobile World: The Potential of the Ubiquitous Platform (172 MB)
Mobile-Television: The Emergence of a Personal-Mass Media Platform

December 06, 2007, 4:15 PM - 6:30 PM

Cocktail Reception and Dinner - Guided discussion

What are the take-aways from the numbers?  What are the opportunities?  What is the role of the online journalist?

Presentation by:

• Victor Merina, Senior Correspondent and Special Projects Editor, Reznetnews.org

December 07, 2007, 7:00 AM - 8:30 AM

Working Across the Fault Lines

Presentation by:

• Jean Marie Brown, Columnist, The Maynard Institute

Video: Working Across the Fault Lines (175 MB)
Fault Lines: Crossing into Cyberspace

December 07, 2007, 8:45 AM - 10:15 AM

Case Study: Jena 6

What did we learn from this story?

Presentation by:

• Lauraine Miller, diversity trainer, Maynard Institute for Journalism Education

Video: Case Study: Jena 6 (172 MB)
Major Sources for Jena 6 Case Study
The Jena 6: A Case Study

December 07, 2007, 11:30 AM - 1:30 PM

Strategies for Connecting with Communities of Difference in a “Me” World

Presentation by:

• Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

Video: Strategies for Connecting with Communities of Difference in a “Me” World (263 MB)
Ideas: Connecting with ‘Communities of Difference’

December 07, 2007, 1:30 PM - 6:30 PM

Small Group Work on Content Plans

Presentation by:

• Victor Merina, Senior Correspondent and Special Projects Editor, Reznetnews.org

December 08, 2007, 7:00 AM - 9:00 AM

Team Project Presentations / Discussions

Teams present their projects with critiques by fellows and faculty

Presentation by:

• Victor Merina, Senior Correspondent and Special Projects Editor, Reznetnews.org

Video: Team Project Presentations (251 MB)
Team One: No Computer Left Behind
Team Two: Audience Architects
Team Three: Team Brontosaurus
Team Four: City Slickers
Team Five: APM|MPR Sustainability Channel’s Online Audience
Team Five: Women Out Loud
Team Five: Jan Boyd

December 08, 2007, 9:15 AM - 10:15 AM

Next Steps:  Taking It Back to the Newsroom

Presentation by:

• Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
• Victor Merina, Senior Correspondent and Special Projects Editor, Reznetnews.org

Video: Next Steps:  Taking It Back to the Newsroom (133 MB)

December 08, 2007, 10:30 AM - 11:30 AM

Graduation Lunch