SEMINARS

Total Community Coverage in Cyberspace

December 6, 2007 - December 8, 2007
Annenberg School for Communication, University of Southern California
In partnership with The Maynard Institute

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NEW! Total Community Coverage Series

Agenda

December 06, 2007, 10:30 AM - 11:45 AM

Opening Lunch - Why Are We Here?

Welcome and introductions.  Outline of workshop goals and plan, and fellows’ expectations

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

December 06, 2007, 12:00 PM - 2:00 PM

The Demographics of the Real World Meet the Demographics and Trends of Cyberspace

A look at how communities are changing and the challenges and opportunities those changes offer journalists and news organizations.

Presentation by:

  • Roberto Suro, Professor, USC Annenberg School for Communication, and Founder, Pew Hispanic Center
Windows Media Video: Video: The Demographics of the Real World Meet the Demographics and Trends of Cyberspace (279 MB)
PowerPoint: Suro: Causes of Demographic Change

December 06, 2007, 2:15 PM - 3:30 PM

The Mobile World: The Potential of the Ubiquitous Platform

Presentation by:

  • Sylvia Chan-Olmsted, professor and Associate Dean for Research, College of Journalism and Communications, University of Florida
PDF: TV Comes to the Mobile Phone
PDF: Determinants of Adoption of Third Generation Mobile Multimedia Services
PDF: Content Development for the Third Screen
Link: 2007: The year of mobile TV
Windows Media Video: Video: The Mobile World: The Potential of the Ubiquitous Platform (172 MB)
PowerPoint: Mobile-Television: The Emergence of a Personal-Mass Media Platform

December 06, 2007, 4:15 PM - 6:30 PM

Cocktail Reception and Dinner - Guided discussion

What are the take-aways from the numbers?  What are the opportunities?  What is the role of the online journalist?

Presentation by:

  • Victor Merina, Senior Correspondent and Special Projects Editor, Reznetnews.org

December 07, 2007, 7:00 AM - 8:30 AM

Working Across the Fault Lines

Presentation by:

Windows Media Video: Video: Working Across the Fault Lines (175 MB)
PowerPoint: Fault Lines: Crossing into Cyberspace

December 07, 2007, 8:45 AM - 10:15 AM

Case Study: Jena 6

What did we learn from this story?

Presentation by:

  • Lauraine Miller, diversity trainer, Maynard Institute for Journalism Education
Windows Media Video: Video: Case Study: Jena 6 (172 MB)
Link: Major Sources for Jena 6 Case Study
PowerPoint: The Jena 6: A Case Study

December 07, 2007, 11:30 AM - 1:30 PM

Strategies for Connecting with Communities of Difference in a “Me” World

Presentation by:

  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant
Windows Media Video: Video: Strategies for Connecting with Communities of Difference in a “Me” World (263 MB)
Link: Ideas: Connecting with ‘Communities of Difference’

December 07, 2007, 1:30 PM - 6:30 PM

Small Group Work on Content Plans

Presentation by:

  • Victor Merina, Senior Correspondent and Special Projects Editor, Reznetnews.org

December 08, 2007, 7:00 AM - 9:00 AM

Team Project Presentations / Discussions

Teams present their projects with critiques by fellows and faculty

Presentation by:

  • Victor Merina, Senior Correspondent and Special Projects Editor, Reznetnews.org
Windows Media Video: Video: Team Project Presentations (251 MB)
PowerPoint: Team One: No Computer Left Behind
PowerPoint: Team Two: Audience Architects
PowerPoint: Team Three: Team Brontosaurus
PowerPoint: Team Four: City Slickers
PowerPoint: Team Five: APM|MPR Sustainability Channel’s Online Audience
PowerPoint: Team Five: Women Out Loud
PowerPoint: Team Five: Jan Boyd

December 08, 2007, 9:15 AM - 10:15 AM

Next Steps:  Taking It Back to the Newsroom

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Victor Merina, Senior Correspondent and Special Projects Editor, Reznetnews.org
Windows Media Video: Video: Next Steps:  Taking It Back to the Newsroom (133 MB)

December 08, 2007, 10:30 AM - 11:30 AM

Graduation Lunch

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