SEMINARS

Transforming Ethnic News Organizations for the Digital Now

June 5, 2009 - June 9, 2009
Annenberg School for Communication & Journalism, University of Southern California
In partnership with The McCormick Foundation and New America Media

About | Agenda | Speakers | Fellows | Resources | Snap Shot Interviews | News Organization Profiles

Agenda

June 05, 2009, 3:30 PM - 5:30 PM

Dinner – Introductions and Orientation

Welcome and “Who are we, why are we here, and what are we going to do?”

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Sandy Close, Director, New America Media
  • Julian Do, Assistant Director, New America Media
  • Craig Matsuda, Conference Leader, Knight Digital Media Center
PowerPoint: Ethnic Media Online Leadership

June 06, 2009, 5:30 AM - 7:00 AM

Think, Plan, Measure, Act, Reconsider

Presentation by:

  • Dana Chinn, lecturer, USC Annenberg School of Journalism

June 06, 2009, 7:15 AM - 9:15 AM

Building Audiences, Business with Social Media and Technology Strategy

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
PDF: News Properties and the Social Media Tool Box
PDF: Twitter Tips for Journos
PDF: Building Audiences, Business with Social Media and Technology Strategy

June 06, 2009, 9:30 AM - 10:45 AM

Lunch – Strategy and Technology: Don’t Stop Thinking About Tomorrow

Presentation by:

  • Arturo Duran, Chief Innovation Officer, Digital First Media
PowerPoint: Strategy and Technology: Don’t Stop Thinking About Tomorrow

June 06, 2009, 11:00 AM - 12:30 PM

Building Audiences with Social Media / Video, Audio, Mobile

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
  • Arturo Duran, Chief Innovation Officer, Digital First Media

June 06, 2009, 12:45 PM - 2:45 PM

Project Discussions: Participants work with teams in break-out sessions with mentors/coaches

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Craig Matsuda, Conference Leader, Knight Digital Media Center
  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant
  • Dana Chinn, lecturer, USC Annenberg School of Journalism
  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit

June 06, 2009, 3:30 PM - 5:00 PM

Working Dinner

Participants work with partners on developing project presentations

June 07, 2009, 5:30 AM - 7:00 AM

Why Am I Afraid This Won’t Work – Managing People and Resources

Presentation by:

  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
PowerPoint: Leading Change in Your News Organization

June 07, 2009, 7:15 AM - 8:45 AM

Project Presentations

June 07, 2009, 9:30 AM - 11:30 AM

Revenue, Managing Expectations, Opportunity, Recap

PLUS: Next Steps - Evaluations (Must Do), Conversation About Future Needs

KDMC NEWSLETTER SIGN UP

All fields required.

LATEST FROM KDMC

[email protected] is now offering customized digital strategies training for news organizations that is designed to help leaders create versatile, innovative and collaborative cultures for the 21st Century. For more information please contact .(JavaScript must be enabled to view this email address).

Leadership 3.0 Blog

OJR

KDMC News

Upcoming Seminars