SEMINARS

Transforming News Organizations for the Digital Future

January 7, 2007 - January 10, 2007
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources

Agenda

January 07, 2007, 9:30 AM - 11:00 AM

Preparing for Change Outside the Newsroom Looking In

Opening Lunch (Crocker-Hershey Rooms)
Welcome and Introductions

  • Vikki Porter
  • UCB - Orville Schell, Marcia Parker, Lanita Pace-Hinton, Paul Grabowicz and Jane Stevens
  • USC - Michael Parks
  • Knight Advisory Board - Bill Gannon, co-chair, Dan Gillmor, Jennifer Sizemore, Bruce Koon, Adam Powell
  • Knight Foundation - Eric Newton

Opening Roundtable Discussion - Newspaper participants share stories about what they’re most proud of having accomplished in journalism and what needs to be preserved in the shift to digital publishing.

Presentation by:

January 07, 2007, 11:15 AM - 12:45 PM

The New Online Audience

How are people using the Web and online news sites and what’s different from the habits of print newspaper readers; The radical new news habits of young people

Presentation by:

  • Jeffrey Cole, director, USC Annenberg Center for the Digital Future
  • Lee Rainie, director, Pew Internet & American Life Project
PDF: The new realities of the news environment

January 07, 2007, 1:00 PM - 2:30 PM

Incubating New Technologies to Transform the News

Facing the challenge of technologies; How can news organizations incubate and develop their own new technologies

Presentation by:

  • Rob Curley, President and Executive Editor, Greenspun Interactive, Greenspun Media Group
  • Mike Jenner, executive editor, The Bakersfield Californian
PowerPoint: Innovation and technology at The Bakersfield Californian

January 07, 2007, 4:30 PM - 7:30 PM

Collaborative Journalism: Citizens and Journalists Working Together to Produce the News

Dinner Presentation

How are news organizations integrating blogs and other forms of citizen media and which online communities are thriving and why; Experiments in co-reporting stories with citizens

Presentation by:

  • Jennifer Carroll, Vice President/Content, Gannett Digital, Gannett Co., Inc.
  • Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism and Mass Communication, Arizona State University
PowerPoint: The Local Information Center

January 08, 2007, 7:00 AM - 8:30 AM

New Forms of Storytelling on the Web

Video and Flash projects that are drawing users at news Web sites; Rethinking storytelling with packages of multimedia stories enclosed in contextual shells

Presentation by:

  • Jane Ellen Stevens, UC Berkeley Graduate School of Journalism, and director of media strategies, The World Company
  • Ashley Wells, creative director, MSNBC.com

January 08, 2007, 8:45 AM - 10:15 AM

Transforming the Newsroom New Models for Newsroom Organization

Reorganizing the newsroom to publish for the Web and the new roles for reporters and editors; integrating print and online operations in a Web-centric approach

Presentation by:

  • Dave Ledford, executive editor, Wilmington, The News Journal
  • Mike Jenner, executive editor, The Bakersfield Californian
  • Joe Howry, executive editor, of Ventura County (CA) Star
PowerPoint: Transforming the Newsroom at The Bakersfield Californian
PowerPoint: Evolving in a digital world

January 08, 2007, 11:45 AM - 1:15 PM

Training for the Future

What kind of training do reporters and editors need to produce digital products and how should they get the training; Making every reporter a multimedia producer

Presentation by:

PowerPoint: News, Improved: How America’s Newsrooms Are Learning to Change

January 08, 2007, 1:30 PM - 3:00 PM

The Next Wave of Technological Change

Technological innovations like search, GIS, databases, customization, etc. and how news organizations should implement them; what innovations will hit the market in 3-5 years that news organizations need to be preparing for or developing now

Presentation by:

PDF: The Next Wave of Technological Change

January 08, 2007, 4:00 PM - 7:30 PM

Roundtable Discussion

Newspaper participants tell the group how they think they might apply what they’ve heard for the past two days to their news organizations and what specific topics they plan to work on in the Tuesday workshop sessions.

January 09, 2007, 7:00 AM - 12:00 PM

Developing Newsroom Plans

Workshop sessions with newspaper participants, mentors and students.

The newspaper participants are paired up and work with each other in groups of four on drawing up specific plans to change their news organizations and operations, based on the ideas presented on Sunday and Monday. Working with each group of newspaper participants are mentors that include some the discussion leaders from Sunday and Monday, members of the Knight Digital Media Center Advisory Board, and other experts, with at least one mentor per working group. Also assigned to work with each group is a student from UCB.

January 09, 2007, 12:30 PM - 3:30 PM

Putting Ideas into Practice: Group Presentations

Newspaper participants present to the entire group summaries of the plans for changing their news organizations

January 10, 2007, 7:00 AM - 8:30 AM

Transforming the News Media Business Model

What news sites are making money online and how; future revenue sources and transforming the newspaper business model

Presentation by:

  • Steve Yelvington, Morris Communications
  • James T. Hamilton, Charles S. Sydnor Professor of Public Policy Studies; Professor of Political Science and Economics, Duke University; Director, DeWitt Wallace Center for Media and Democracy
  • Ralph Gage, Director, Special Projects at The World Company
PDF: Internet dollars and sense for editors
PowerPoint: Transforming the News Media Business Model Presentation

January 10, 2007, 8:45 AM - 10:45 AM

How to Manage Change in a News Organization

How to implement the plans.

Presentation by:

PDF: Managing Change in News Organizations

January 10, 2007, 11:00 AM - 12:00 PM

CLOSING LUNCH and Observations and commitments

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