Transforming News Organizations for the Digital Now

July 15, 2008 - July 18, 2008
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources


July 15, 2008, 1:00 PM - 3:15 PM

Laying the Foundation

Welcome and Introductions (Vikki Porter)
What You Told Us (McClellan)
Roundtable Discussion (Vahlberg)

Program:  Understanding and Serving the Changing Audience in the Digital Now (Mitchell)

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
  • Vivian Vahlberg, President, Vahlberg & Associates
  • Amy Mitchell, Deputy Director, Project on Excellence in Journalism

July 15, 2008, 3:30 PM - 4:00 PM

Welcome reception

July 15, 2008, 4:00 PM - 6:00 PM

Dinner & Keynote

Keynote:  “Seven Deadly Myths of Innovation”

Presentation by:

  • Krisztina "Z" Holly, Vice Provost for Innovation and Executive Director USC Stevens Institute for Innovation

July 16, 2008, 5:30 AM - 7:00 AM

Understanding the Economics of Digital News and Information

Presentation by:

Word Document: Chinn: Metrics

July 16, 2008, 7:15 AM - 8:45 AM

Measuring Web Success in the Newsroom

Discussion leader: Dana Chinn

Presentation by:

July 16, 2008, 9:00 AM - 10:30 AM

Lunch with Jeff Cole

Presentation by:

  • Jeffrey Cole, director, USC Annenberg Center for the Digital Future

July 16, 2008, 10:45 AM - 12:30 PM

Multimedia storytelling: When is it worth it and how do you know if your site is user friendly?

Presentation by:

  • Nora Paul, Institute for New Media Studies, University of Minnesota
  • Ashley Wells, creative director,
PowerPoint: Wells: Multimedia Cost/Benefit
PowerPoint: Paul: Web design

July 16, 2008, 12:45 PM - 2:30 PM

Role of Social Media, Social Networks in News Organizations

Presentation by:

  • Mary Lou Fulton, California Endowment Foundation
  • Rich Gordon, Director of Digital Technology in Education; Associate Professor; Director of Digital Technology in Education, Medill School, Northwestern University; Director of New Communities, Media Management Center.
PowerPoint: Fulton: Social Networks
PowerPoint: Gordon: Social Networks

July 16, 2008, 3:30 PM - 6:00 PM

Dinner Discussion

What resonated today? What are some of the success stories fellows have to tell? What other lessons are there?

July 17, 2008, 5:30 AM - 7:30 AM

Newsroom structure and cultural change in times of downsizing and demands to do more with less

A Guided Discussion Faciliated by Vivian Vahlberg

Presentation by:

  • Rick Hirsch, Managing Editor/Multimedia, The Miami Herald
  • John Yemma, Editor, Christian Science Monitor, and former Deputy Managing Editor/Multimedia, The Boston Globe
  • Stacy Lynch, Digital Strategies Consultant
PowerPoint: Hirsch: Newsroom Structure and Workflow
Excel Spreadsheet: Hirsch: Miami Herald Instant Schedule
Excel Spreadsheet: Hirsch: Miami Herald Online Editions

July 17, 2008, 7:45 AM - 9:15 AM

Technology and Innovation in the Newsroom: Lessons from the Frontlines and Beyond

A Guided Discussion Facilitated by Vivian Vahlberg

Presentation by:

  • Dan Pacheco, Sr. Product Manager, New Products group, The Bakersfield Californian
  • Chad Dickerson, Chief Technology Officer, Etsy
  • Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism and Mass Communication, Arizona State University
PowerPoint: Dickerson: Innovation
PowerPoint: Pacheco: Innovation

July 17, 2008, 9:30 AM - 10:30 AM

Working Lunch Developing plans for the newsroom

Facilitated by Bill Gannon, Lucasfilm

Presentation by:

  • Bill Gannon, Director of Online Operations, Lucasfilm Ltd. (former Editorial Director and Managing Editor of Yahoo! Inc.)

July 17, 2008, 10:30 AM - 2:30 PM

Breakout groups

July 18, 2008, 6:30 AM - 9:00 AM

Noon Presentations and discussions on newsroom plans

July 18, 2008, 9:15 AM - 10:30 AM

Lunch:  Making decisions in a digital world

Presentation by:

PowerPoint: Lynch: Product development

July 18, 2008, 10:45 AM - 1:45 PM

How to Manage Change in a News Organization

Presentation by:

  • Patricia Riley, professor, USC Annenberg School for Communication & Journalism

July 18, 2008, 2:00 PM - 3:00 PM

Closing reception


All fields required.


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