Journalism in a 24/7 World: Decision-making for the Online Editor

September 29, 2007 - October 3, 2007
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources

imageAbout the Seminar


Don’t miss our webcast of “It’s a Conversation, Stupid: Blogs, Wikis, Social Networking, UGC meet Journalism,” a panel discussion hosted by USC Annenberg School of Journalism and the Knight Digital Media Center in partnership with the Online News Association.

Leadership Conference Report

Read the report generated by giving 20 top editors and online news leaders from 10 different metro newspapers across the country the ultimate luxury: Four days to get serious and figure out a plan.

The Knight Digital Media Center accepted online and portal editors from top online current event and global news destinations for a workshop bringing online editors together with experts to focus on best practices for telling the major news stories of the coming year. Sessions included:

  • Understanding audience and what it means to content development.
  • Better writing and editing for online.
  • Making ethical and credible news decisions on deadline.
  • Planning for content, including breaking news and hands on development of issue-focused websites.


Neil Budde
President, DailyMe Inc.

Michael Davidson
CEO, Newsvine

Mitch Gelman
Chief Operating Officer, THX Ltd.

Michelle Nicolosi
Executive Producer, Hearts Seattle Media

Kinsey Wilson
Senior VP and General Manager, Digital Media, National Public Radio

Full Speaker List


Presentation materials and slide decks used during the seminar.

PowerPoint: Amy Mitchell’s presentation
PowerPoint: The Online News Audience (Pond)
Windows Media Video: Video: Itís a Conversation, Stupid (256 MB)
Windows Media Video: Video: What is the state of online journalism and your place in it? (231 MB)
Windows Media Video: Video: Who IS the audience? (233 MB)

Full Resource List


September 30, 2007, 9:30 AM - 10:30 AM

Opening lunch

Introductions and discussion of workshop plan, including what’s expected of the content teams, and encouraging innovation and diversity in the final projects.  Team topics are:  Immigration Redux, Election 2008: The Primaries, and Climate Change.

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

September 30, 2007, 10:45 AM - 12:15 PM

What is the state of online journalism and your place in it?

Presentation by:

  • Amy Mitchell, Deputy Director, Project on Excellence in Journalism

September 30, 2007, 12:30 PM - 2:00 PM

Who IS the audience?

What do you need to know and why about who they are and how they “consume” online news?  How do you go about knowing your audience?  Review of tools, techniques, data analysis, other strategies, etc.  How do you serve and grow your audience?

Presentation by:

  • Neil Chase, Federated Media Publishing, President of Author Services
  • Michael Pond, Media Analyst, Nielsen//NetRatings

Full Agenda


Nancy Blair
technology news senior assignment editor for the money section,

Heather Buono
senior content producer for Yahoo! Broadband Portals and

Emilio Castellanos
senior online coordinator/editor, La Opinion and Impremedia Digital

Bill Chappell
producer, National Public Radio's Web site

Esther Chou
online editor, San Gabriel Valley (Calif.) Newspaper Group

Full Fellow List


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