SEMINARS

Get ready to go mobile!

April 14, 2011 - April 15, 2011
School of Journalism, University of Nebraska
In partnership with Knight Digital Media Center @ USC

About | Agenda | Speakers | Resources | | Blog

About the Seminar

Special workshop for Nebraska news executives and journalism educators

In the next few years, mobile devices will become the most common way for Americans to access the Internet. That’s why you must put your mobile strategy front of mind today!

In partnership with the Knight Digital Media Center @ USC, the University of Nebraska’s School of Journalism held a one-day workshop designed to help you lead your newsroom into a fast changing mobile landscape. The workshop featured leading mobile experts who explored mobile strategies that make sense for community news organizations who are on a tight budget. Attendees learned how going mobile can help build business, support or enhance content offerings, and capitalize on new opportunities to earn revenue and engage your communities.

This was not just about building fancy apps for expensive smart phones. Mobile is an increasingly important media and communication channel across all income levels, for devices from cheap “candybar” cell phone up to iPads, and from rural regions up to major metro areas.

Attendees learned:

  • What the current mobile landscape looks like, and what the future may bring.
  • How marketers are pushing the mobile envelope, and what news organizations can learn from them.
  • How to assess your local mobile audience, market potential, and wireless networks
  • What a mobile-friendly web site really looks like, and how it’s different from regular web development
  • Integrating e-mail, social media, text alerts, apps, and the mobile web into an effective experience
  • Promoting your mobile offerings
  • Educating your staff and audience about mobile
  • Developing mobile apps that really make sense for your audience and business

Speakers

Staci Baird
Journalism Instructor, San Francisco State University

Amy Gahran
Senior Editor of OaklandLocal.com, Digital Media Consultant

Vikki Porter
Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Will Sullivan
Interactive Director, St. Louis Post-Dispatch

Full Speaker List

Agenda

April 14, 2011, 5:30 AM - 6:00 AM

Welcome

NEWS PROS
Welcome: Gary Kebbel, Dean, College of Journalism and Mass Communication University of Nebraska, Lincoln

Day’s Overview (Vikki Porter)

Survey Results (Amy Gahran)

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

April 14, 2011, 6:00 AM - 7:15 AM

Why Mobile Matters

NEWS PROS
What kinds of mobile devices are people using? How are they using them?  How are wireless carriers building out their networks, including in your region?  Learn how to keep your news organization from getting left behind as “online” increasingly = “mobile.”

Presentation by:

  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

April 14, 2011, 7:30 AM - 9:15 AM

Phone Play

NEWS PROS
Break out your cell phones and try out some popular interactive mobile services.

Presentation by:

  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

Full Agenda

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