SEMINARS

Best Practices: Covering Science in Cyberspace

March 11, 2007 - March 14, 2007
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources | | Blog

About the Seminar

Best Practices: Covering Science in Cyberspace Blog

Read blog contributions from prominent science journalists and science communicators who participated in this special conference. Visit the blog created during the seminar.

Two dozen prominent science journalists and science communicators were invited to participate in this special conference with three goals: 1) Identify the critical issues facing science journalists in the digital age; 2) identify innovative forms of multimedia story-telling and presentation of complex issues online; and 3) identify “best practices” for coverage of science issues on digital platforms. Among the topics discussed were:

  • Defining exactly what is “science;
  • Revealing untold science stories and determining why they have not been told;
  • Exploring visual journalism and digital story telling techniques.

The participants’ (see bios of fellows and experts) discussions were covered by USC students in a blog throughout the conference. The participants also were encouraged to add their own perspectives to the blog in an effort to capture the diverse points of view.

Speakers

Adam Frank
professor of astrophysics, University of Rochester

John B. Horrigan
associate research director, Pew Internet & American Life Project

Donald Kennedy
editor-in-chief, Science Magazine, and president emeritus, Stanford University

Rob Semper
executive associate director, San Francisco Exploratorium

Full Speaker List

Resources

Presentation materials and slide decks used during the seminar.

Link: “Communicating Science,” FACSNET
Link: “Framing Science” blogged by Matthew C. Nisbet, Scienceblogs by Seed Media Group
Link: “Helter Skelter No More: An Evolving Guidebook for Online Ethics,” The Poynter Institute
Link: “Weird Science: Why editors must dare to be dumb.” by K.C. Cole (CJR)
PDF: Tech Tools for Your Presentation

Full Resource List

Agenda

March 11, 2007, 3:30 PM - 4:00 PM

Welcome Reception

McCormick & Schmick’s Seafood Restaurant, 533 W. 5th Street, Los Angeles

March 11, 2007, 4:00 PM - 6:30 PM

Opening Dinner and Keynote Address

Welcome and introductions.

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication
  • K.C. Cole, Visiting Professor/Science Journalism, USC Annenberg School of Journalism
  • Michael Parks, Director, USC Annenberg School of Journalism

Conference plans

  • Vikki Porter

Keynote address - “When Science and Policy Converge”

Presentation by:

  • Donald Kennedy, editor-in-chief, Science Magazine, and president emeritus, Stanford University

March 12, 2007, 6:00 AM - 7:30 AM

What is Science, Anyway?

(And why do journalists have such a hard time getting editors and gatekeepers to understand it?)

What constitutes a discovery?  What does “wrong” mean - or “true”?  Dealing with uncertainty.

Opening discussants:
• Michael Lemonick, freelance journalist, writer “Eye on Science” blog, Time.com
• Alexandra Witze, Senior News and Features Editor, Nature

Presentation by:

  • Donald Kennedy, editor-in-chief, Science Magazine, and president emeritus, Stanford University

Full Agenda

Fellows

Alan Boyle
science editor, MSNBC.com

Curtis Brainard
science and climate reporter, Columbia Journalism Review

David Braun
director, National Geographic News

Matthew Crenson
national writer, The Associated Press

Lori Cuthbert
Discovery News

Full Fellow List

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