SEMINARS

Mobile Strategies for Community Publishers

May 18, 2012 - May 19, 2012
Annenberg School for Communication & Journalism, University of Southern California
In partnership with The City University of New York Graduate School of Journalism

About | Agenda | Speakers | Fellows | Resources

About the Seminar

The Knight Digital Media Center and The City University of New York Graduate School of Journalism hosted a two-day workshop in New York for 24 members of independent ethnic and community media. The specially designed mobile training session covered topics such as why mobile matters to community media, how community media can make money from mobile, and how to jumpstart a mobile strategy with social media.

The workshop was by invitation only.

Speakers

Arturo Duran
Chief Innovation Officer, Digital First Media

Amy Gahran
Senior Editor of OaklandLocal.com, Digital Media Consultant

Garry Pierre-Pierre
Executive Director, Community and Ethnic Media Initiative, CUNY Graduate School of Journalism

Vikki Porter
Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Full Speaker List

Resources

Presentation materials and slide decks used during the seminar.

Word Document: Better Engagement Handout
Link: Community Mobile
Word Document: Mobile Web Strategy Handout

Full Resource List

Agenda

May 18, 2012, 6:30 AM - 7:00 AM

Welcome and Introduction

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Garry Pierre-Pierre, Executive Director, Community and Ethnic Media Initiative, CUNY Graduate School of Journalism

May 18, 2012, 8:30 AM - 9:00 AM

Phone Play and Mobile Website Demos

Exercises to explore the mobile media experience. Learn how to use the kinds of mobile offering the capabilities you might want to use to provide for the information needs of your community.

Presentation by:

  • Amy Gahran, Senior Editor of OaklandLocal.com, Digital Media Consultant

May 18, 2012, 10:00 AM - 12:00 PM

How Community Media Can Make Money from Mobile

Tools and strategies to create and sell ad-supported mobile offerings that help your bottom line. Where’s the best place to start, from a business perspective?

Presentation by:

  • Arturo Duran, Chief Innovation Officer, Digital First Media

Full Agenda

Fellows

Maria Amado
Editor and General Manager Westchester, Hispano Newspaper, westchesterHispano.net

Arao Ameny
Founder and Executive Director Association of African Journalists & Writers Ugandans Abroad, www.ugandansabroad.org

Audrey J. Bernard
Editor, New York Beacon News Electronic Urban Report, eurweb.com

Elseah W. Chea
Publisher/Managing Editor Hempstead/Uniondale Times, www.hutimes.com

Claire Chen
City Editor, World Journal, www.worldjournal.com

Full Fellow List

KDMC NEWSLETTER SIGN UP

All fields required.

LATEST FROM KDMC

[email protected] is now offering customized digital strategies training for news organizations that is designed to help leaders create versatile, innovative and collaborative cultures for the 21st Century. For more information please contact .(JavaScript must be enabled to view this email address).

Leadership 3.0 Blog

OJR

KDMC News

Upcoming Seminars