SEMINARS

News Entrepreneur Boot Camp

May 16, 2009 - May 21, 2009
Annenberg School for Communication, University of Southern California
In partnership with USC Greif Center for Entrepreneurial Studies, the USC Annenberg School for Communication, the Center for Communication Leadership and the Online Journalism Review

About | Agenda | Speakers | Fellows | Resources | | Announcement of Fellows | Snap Shot Interviews

About the Seminar

The Knight Digital Media Center (in partnership with the USC Greif Center for Entrepreneurial Studies, the USC Annenberg School for Communication, the Center for Communication Leadership and the Online Journalism Review) held a special News Entrepreneur Boot Camp from May 16-21, 2009, in Los Angeles. This expenses-paid intense one-week boot camp was designed for 12 competitively selected digital entrepreneurs with great ideas for community news and information initiatives in the public interest. Topics covered included::

  • Identifying the best business model for sustained success.
  • Developing a sustainable business plan.
  • Marketing and audience development.
  • Content production and management models.
  • Legal and tax issues.
  • Identifying capitalization sources.
  • Developing and implementing revenue and advertising strategies.
  • Successful social networking models.
  • Selecting and implementing technical platforms.
  • Understanding and using metrics.

Traditional news organizations are floundering as business models collapse and audiences are increasingly turning to alternative news and information sources. This special boot camp was designed for digital journalists and others who are passionate about new ideas for serving the information and news needs of their communities but who lack the grounding in business and startup skills.  Expert faculty from both academia and the private sector provided intense instruction, coaching and mentoring on developing marketable business plans for providing news and information in the public interest.

Speakers

Jeffrey Cole
director, USC Annenberg Center for the Digital Future

Robert Niles
Editor, Online Journalism Review and OJR.org

Tom O'Malia
Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business

Geneva Overholser
Director, School of Journalism, USC Annenberg School of Journalism

Vikki Porter
Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Full Speaker List

Resources

Presentation materials and slide decks used during the seminar.

Quicktime Video: Day 1: From Old Media to New
Quicktime Video: Day 1: Introduction of Camp Participants and Their Areas of Interest
Quicktime Video: Day 1: Introduction of Outcomes and Expectations for the Week
PowerPoint: Entrepreneurial Thinking
PowerPoint: Entrepreneurship: Boot Camp Concept Development

Full Resource List

Agenda

May 16, 2009, 9:30 AM - 10:45 AM

Opening Lunch From Old Media to New

Welcome and panel discussion

Presentation by:

  • Geneva Overholser, Director, School of Journalism, USC Annenberg School of Journalism

May 16, 2009, 11:00 AM - 12:15 PM

Introduction of Camp Participants and Their Areas of Interest

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

May 16, 2009, 12:30 PM - 1:45 PM

Introduction of Outcomes and Expectations for the Week

Presentation by:

  • Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
  • Robert Niles, Editor, Online Journalism Review and OJR.org

Full Agenda

Fellows

Ericka Boston
senior editor of Sister 2 Sister magazine

Chad Capellman
Founder of Capellman.com

Tim Collie
former South Florida Sun-Sentinel senior writer

Celeste Fraser Delgado
editor of Performancejournalism.com

Rita Hibbard
direct editor of the Seattle Post-Intelligencer's investigative team

Full Fellow List

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