SEMINARS

News Entrepreneur Boot Camp 2010

May 16, 2010 - May 21, 2010
Annenberg School for Communication & Journalism, University of Southern California
In partnership with the USC Greif Center for Entrepreneurial Studies, the Center for Communication Leadership and Public Policy, and the Online Journalism Review

About | Agenda | Speakers | Fellows | Resources

About the Seminar

The Knight Digital Media Center (in partnership with the USC Greif Center for Entrepreneurial Studies, the USC Annenberg School for Communication & Journalism, the Center for Communication Leadership and Public Policy, and the Online Journalism Review) held a special News Entrepreneur Boot Camp from May 16-21, 2010, in Los Angeles. This expenses-paid intense one-week boot camp was designed for 20 competitively selected digital entrepreneurs with great ideas for community news and information initiatives in the public interest. Topics to be covered included:

  • Identifying the best business model for sustained success.
  • Developing a feasibility plan.
  • Audience development and customer acquisition.
  • Developing and implementing revenue and advertising strategies.
  • Successful social networking models.
  • Understanding and using analytics.

Traditional news organizations are floundering as business models collapse and audiences are increasingly turning to alternative news and information sources. This special boot camp was designed for digital journalists and others who are passionate about new ideas for serving the information and news needs of their communities but who lack the grounding in business and startup skills.  Expert faculty from both academia and the private sector provided intense instruction, coaching and mentoring on developing marketable business plans for providing news and information in the public interest.

Speakers

Susan Mernit
Founder, OaklandLocal.com, Social Media Consultant

Robert Niles
Editor, Online Journalism Review and OJR.org

Tom O'Malia
Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business

Geneva Overholser
Director, School of Journalism, USC Annenberg School of Journalism

Vikki Porter
Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Full Speaker List

Resources

Presentation materials and slide decks used during the seminar.

PDF: Presentation: Susan Mernit: Executing Well: An Introduction to Product Development
Flash File: Video: Geneva Overholser: Dinner and Keynote
Flash File: Video: Outcomes and Expectations
Flash File: Video: Susan Mernit: Introduction to Project Management
Flash File: Video: Welcome and Introductions

Full Resource List

Agenda

May 16, 2010, 11:00 AM - 12:30 PM

Welcome and Introductions

Welcome and introduction of boot camp participants and their areas of interest

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

May 16, 2010, 12:45 PM - 2:00 PM

Outcomes and Expectations for the Week

Overview of feasibility

Presentation by:

  • Tom O'Malia, Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business
  • Robert Niles, Editor, Online Journalism Review and OJR.org

May 16, 2010, 2:30 PM - 3:00 PM

Cocktail Reception

Full Agenda

Fellows

Glenn Burkins
editor/publisher, Qcitymetro.com

Ken Edelstein
journalist and communications consultant, AEC Inc.

Patricio G. Espinoza
espiMedia.com, Founder/Publisher, AlamoCityTimes.com

Laura Frank
director, I-News, Rocky Mountain Investigative News Network

Alison Hawkes
independent writer and radio producer, Way Out West

Full Fellow List

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