News Entrepreneur Boot Camp 2011

May 15, 2011 - May 20, 2011
Annenberg School for Communication & Journalism, University of Southern California
In partnership with the USC Greif Center for Entrepreneurial Studies, the Center for Communication Leadership and Public Policy, and the Online Journalism Review

About | Agenda | Speakers | Fellows | Resources | | #KDMCcamp Tweets

About the Seminar

The Knight Digital Media Center (in partnership with the USC Greif Center for Entrepreneurial Studies, and the Online Journalism Review) held its special News Entrepreneur Boot Camp May 15-20, 2011, in Los Angeles, CA. This intense one-week boot camp plus 6-week online learning program was designed for 16 competitively selected digital entrepreneurs with great ideas for community news and information initiatives in the public interest. Topics covered included:

  • Identifying the best business model for sustained success.
  • Developing a feasibility plan.
  • Audience development and customer acquisition.
  • Developing and implementing revenue and advertising strategies.
  • Successful social networking models.
  • Understanding and using analytics.

Traditional news organizations are floundering as business models collapse and audiences are increasingly turning to alternative news and information sources. This was the third [email protected] boot camp designed for digital journalists and others who are passionate about new ideas for serving the information and news needs of their communities but who lack the grounding in business and start up skills.

Expert faculty from both academia and the private sector provided intense instruction, coaching and mentoring on developing marketable business plans for building organizations that provide news and information in the public interest.


Susan Mernit
Founder,, Social Media Consultant

Robert Niles
Editor, Online Journalism Review and

Tom O'Malia
Professor of Clinical Entrepreneurship; Director Emeritus, Greif Center for Entrepreneurial Studies, USC Marshall School of Business

Geneva Overholser
Director, School of Journalism, USC Annenberg School of Journalism

Vikki Porter
Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Full Speaker List


Presentation materials and slide decks used during the seminar.

PowerPoint: Presentation: Mark Potts: Show Me the Money
PowerPoint: Presentation: Michele McLellan: The emerging news landscape
PowerPoint: Presentation: Robert Niles: The News Publisher as Community Organizer
PowerPoint: Presentation: Susan Mernit: From idea to implementation
PDF: Presentation: Susan Mernit: From idea to implementation

Full Resource List


May 14, 2011, 6:00 AM - 7:00 AM

Pre-Camp Agenda

Week 1: Correcting the Myths of Entrepreneurship
Week 2: Entrepreneur Mindset
Week 3: Opportunity Recognition
Week 4: Concept Development
Week 5: The Competition Grid

May 15, 2011, 9:30 AM - 10:30 AM

Lunch Welcome and Introductions

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

May 15, 2011, 10:45 AM - 11:30 AM

Expectations and Outcomes

Presentation by:

Full Agenda


Laura Amico
founder and editor of Homicide Watch D.C.

Emilia Askari
master's degree from University of Michigan School of Information

P. Kim Bui
digital journalist,

Lindsey Chester
Associate Publisher, CaryCitizen

Dan Christensen
Investigative Reporter, Broward Bulldog

Full Fellow List


All fields required.


[email protected] is now offering customized digital strategies training for news organizations that is designed to help leaders create versatile, innovative and collaborative cultures for the 21st Century. For more information please contact .(JavaScript must be enabled to view this email address).

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