SEMINARS

Total Community Coverage in Cyberspace

December 6, 2007 - December 8, 2007
Annenberg School for Communication, University of Southern California
In partnership with The Maynard Institute

About | Agenda | Speakers | Fellows | Resources | | Blog | Twitter Coverage
NEW! Total Community Coverage Series

About the Seminar

Total Community Coverage Series

The Knight Digital Media Center has published a special six-part series on Total Community Coverage, explaining what news organizations can do to reach commonly overlooked groups differentiated by language, income, ethnicity, education, location, culture, age, and more. These strategies blend traditional, digital, and mobile media with practical community outreach skills.

Fellowships were provided for 20 online journalists for this special seminar focused on helping news organizations understand the impact of changing demographics on their audience and their content. Topics included:

  • The latest research on how various demographic groups engage with the internet.
  • The keys to ensuring your content reflects the interests and voices of all of your community members.
  • The different tools available for engaging your audience in a “conversation” and building social networks.
  • The Fault Lines that should inform content development and editorial decision-making.

Speakers

Jean Marie Brown
Columnist, The Maynard Institute

Sylvia Chan-Olmsted
professor and Associate Dean for Research, College of Journalism and Communications, University of Florida

Victor Merina
Senior Correspondent and Special Projects Editor, Reznetnews.org

Vikki Porter
Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Roberto Suro
Professor, USC Annenberg School for Communication, and Founder, Pew Hispanic Center

Full Speaker List

Resources

Presentation materials and slide decks used during the seminar.

PDF: Content Development for the Third Screen
PDF: Determinants of Adoption of Third Generation Mobile Multimedia Services
PowerPoint: Suro: Causes of Demographic Change
PDF: TV Comes to the Mobile Phone
Windows Media Video: Video: The Demographics of the Real World Meet the Demographics and Trends of Cyberspace (279 MB)

Full Resource List

Agenda

December 06, 2007, 10:30 AM - 11:45 AM

Opening Lunch - Why Are We Here?

Welcome and introductions.  Outline of workshop goals and plan, and fellows’ expectations

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

December 06, 2007, 12:00 PM - 2:00 PM

The Demographics of the Real World Meet the Demographics and Trends of Cyberspace

A look at how communities are changing and the challenges and opportunities those changes offer journalists and news organizations.

Presentation by:

  • Roberto Suro, Professor, USC Annenberg School for Communication, and Founder, Pew Hispanic Center

December 06, 2007, 2:15 PM - 3:30 PM

The Mobile World: The Potential of the Ubiquitous Platform

Presentation by:

  • Sylvia Chan-Olmsted, professor and Associate Dean for Research, College of Journalism and Communications, University of Florida

Full Agenda

Fellows

Jennifer Baldwin
contributions editor, The Bakersfield Californian

Mark Bickel
digital editor, The Fort Myers (FL) News-Press/news-press.com

Jan Boyd
executive producer of new media, NBC11 (KNTV)

Cassie Carothers
senior online editor/reporter, NYPost.com

Mark Coatney
projects editor, Newsweek

Full Fellow List

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