SEMINARS

Transforming Ethnic News Organizations for the Digital Now

June 5, 2009 - June 9, 2009
Annenberg School for Communication & Journalism, University of Southern California
In partnership with The McCormick Foundation and New America Media

About | Agenda | Speakers | Fellows | Resources | | Snap Shot Interviews | News Organization Profiles

About the Seminar

This special Leadership Conference, made possible by a partnership with New America Media, focused on the unique digital needs and challenges facing the nation’s vibrant ethnic media.

This unique “by invitation only” gathering, underwritten by the John S. and James L. Knight Foundation and the McCormick Foundation, took place June 5-7, 2009, in Atlanta, GA, following the New America Media Expo 2009. It highlighted the best ideas and innovations available to help shape the future of the 10 ethnic news organizations attending. In addition, the two-day onsite was complemented by a series of monthly “virtual classrooms” designed to help the news organization implement new projects developed during the conference.

With no more than 20 participants, “Transforming Ethnic News Organizations for the Digital Future” included discussions on:

  • Identifying and understanding the new online audience
  • Making collaborative journalism work
  • Understanding and using social networks and social media to build audience.
  • Using mobile technology to connect with audience

Speakers

Dana Chinn
lecturer, USC Annenberg School of Journalism

Sandy Close
Director, New America Media

Julian Do
Assistant Director, New America Media

Craig Matsuda
Conference Leader, Knight Digital Media Center

Vikki Porter
Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Full Speaker List

Resources

Presentation materials and slide decks used during the seminar.

PDF: Building Audiences, Business with Social Media and Technology Strategy
PowerPoint: Ethnic Media Online Leadership
PDF: News Properties and the Social Media Tool Box
PowerPoint: Strategy and Technology: Donít Stop Thinking About Tomorrow
PDF: Twitter Tips for Journos

Full Resource List

Agenda

June 05, 2009, 3:30 PM - 5:30 PM

Dinner Ė Introductions and Orientation

Welcome and “Who are we, why are we here, and what are we going to do?”

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Sandy Close, Director, New America Media
  • Julian Do, Assistant Director, New America Media
  • Craig Matsuda, Conference Leader, Knight Digital Media Center

June 06, 2009, 5:30 AM - 7:00 AM

Think, Plan, Measure, Act, Reconsider

Presentation by:

  • Dana Chinn, lecturer, USC Annenberg School of Journalism

June 06, 2009, 7:15 AM - 9:15 AM

Building Audiences, Business with Social Media and Technology Strategy

Presentation by:

  • Susan Mernit, Founder, OaklandLocal.com, Social Media Consultant

Full Agenda

Fellows

Karanja Aidoo Ajanaku
executive editor of the Tri-State Defender newspaper

Tom Arviso, Jr
publisher of the Navajo Times newspaper

Jason Begay
reporter at the Navajo Times

Paulette Brown-Hinds
founder and managing partner of BPC MediaWorks, LLC

Vickie Evans-Nash
managing editor at the Minnesota Spokesman-Recorder

Full Fellow List

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