Transforming News Organizations for the Digital Future

January 7, 2007 - January 10, 2007
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources

About the Seminar

Twenty top editors and online news leaders from ten different metro newspapers across the country attended this workshop, along with a host of experts to guide the workshop discussions. The goal of the workshop was to give the editors both innovative and practical ideas for changing the culture and the operational focus of their newsrooms to embrace change in the new media landscape.


Jennifer Carroll
Vice President/Content, Gannett Digital, Gannett Co., Inc.

Rob Curley
President and Executive Editor, Greenspun Interactive, Greenspun Media Group

Dan Gillmor
Director, Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism and Mass Communication, Arizona State University

Mike Jenner
executive editor, The Bakersfield Californian

Vivian Vahlberg
President, Vahlberg & Associates

Full Speaker List


Presentation materials and slide decks used during the seminar.

PowerPoint: Evolving in a digital world
PowerPoint: Innovation and technology at The Bakersfield Californian
PowerPoint: News, Improved: How America’s Newsrooms Are Learning to Change
PowerPoint: The Local Information Center
PowerPoint: Transforming the Newsroom at The Bakersfield Californian

Full Resource List


January 07, 2007, 9:30 AM - 11:00 AM

Preparing for Change Outside the Newsroom Looking In

Opening Lunch (Crocker-Hershey Rooms)
Welcome and Introductions

  • Vikki Porter
  • UCB - Orville Schell, Marcia Parker, Lanita Pace-Hinton, Paul Grabowicz and Jane Stevens
  • USC - Michael Parks
  • Knight Advisory Board - Bill Gannon, co-chair, Dan Gillmor, Jennifer Sizemore, Bruce Koon, Adam Powell
  • Knight Foundation - Eric Newton

Opening Roundtable Discussion - Newspaper participants share stories about what they’re most proud of having accomplished in journalism and what needs to be preserved in the shift to digital publishing.

Presentation by:

January 07, 2007, 11:15 AM - 12:45 PM

The New Online Audience

How are people using the Web and online news sites and what’s different from the habits of print newspaper readers; The radical new news habits of young people

Presentation by:

  • Jeffrey Cole, director, USC Annenberg Center for the Digital Future
  • Lee Rainie, director, Pew Internet & American Life Project

January 07, 2007, 1:00 PM - 2:30 PM

Incubating New Technologies to Transform the News

Facing the challenge of technologies; How can news organizations incubate and develop their own new technologies

Presentation by:

  • Rob Curley, President and Executive Editor, Greenspun Interactive, Greenspun Media Group
  • Mike Jenner, executive editor, The Bakersfield Californian

Full Agenda


Michael Arrieta-Walden
senior editor for online, The Oregonian

Marty Baron
editor, The Boston Globe

Yvonne Beasley
digital editor, The Des Moines Register

Mark Cardwell
managing editor/digital media, The Denver Post

Ken Chavez
assistant managing editor/interactive media, The Sacramento Bee

Full Fellow List


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[email protected] is now offering customized digital strategies training for news organizations that is designed to help leaders create versatile, innovative and collaborative cultures for the 21st Century. For more information please contact .(JavaScript must be enabled to view this email address).

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