Transforming News Organizations for the Digital Now

July 15, 2008 - July 18, 2008
Annenberg School for Communication, University of Southern California

About | Agenda | Speakers | Fellows | Resources

About the Seminar

The changes in the way news and information are reported, delivered and consumed demand editors with new vision and leadership skills.

The Knight Digital Media Center recognized the challenges editors must meet and brought top editors and online managers from 12 newspapers this 4-day, all expenses-paid leadership conference in Los Angeles designed to help focus their 21^st century newsroom.

This unique gathering, underwritten by the John S. and James L. Knight Foundation and McCormick Foundation, took place July 15-18, 2008, in Los Angeles. Highlights included the best ideas and innovations available to help editors shape their organization’s future.

Discussions included:

  • Identifying and understanding the new online audience
  • Incubating new technologies to transform the news
  • Making collaborative journalism work
  • Analyzing new forms of storytelling for the web
  • Creating new models of newsroom organization
  • Managing change
  • Training for the future


Vin Crosbie
Managing Partner, Digital Deliverance LLC

Jay Hamilton
Charles S. Sydnor Professor, Duke University

Amy Mitchell
Deputy Director, Project on Excellence in Journalism

Vikki Porter
Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism

Steve Yelvington
Morris Communications

Full Speaker List


Presentation materials and slide decks used during the seminar.

Word Document: Chinn: Metrics
PowerPoint: Fulton: Social Networks
PowerPoint: Gordon: Social Networks
PowerPoint: Paul: Web design
PowerPoint: Wells: Multimedia Cost/Benefit

Full Resource List


July 15, 2008, 1:00 PM - 3:15 PM

Laying the Foundation

Welcome and Introductions (Vikki Porter)
What You Told Us (McClellan)
Roundtable Discussion (Vahlberg)

Program:  Understanding and Serving the Changing Audience in the Digital Now (Mitchell)

Presentation by:

  • Vikki Porter, Director, Knight Digital Media Center, USC Annenberg School for Communication & Journalism
  • Michele McLellan, Consultant, Knight Digital Media Center, Block by Block Community News Summit
  • Vivian Vahlberg, President, Vahlberg & Associates
  • Amy Mitchell, Deputy Director, Project on Excellence in Journalism

July 15, 2008, 3:30 PM - 4:00 PM

Welcome reception

July 15, 2008, 4:00 PM - 6:00 PM

Dinner & Keynote

Keynote:  “Seven Deadly Myths of Innovation”

Presentation by:

  • Krisztina "Z" Holly, Vice Provost for Innovation and Executive Director USC Stevens Institute for Innovation

Full Agenda


Ellen Alfano
Deputy Executive Editor/Vice President for Online at the Fort Worth Star-Telegram

Linda Austin
Editor and vice president of the Lexington Herald-Leader

Traci Bauer
Managing editor/multimedia and innovation at the (Rochester, N.Y.) Democrat and Chronicle

Kathy Best
Managing editor, digital news and innovation, at The Seattle Times

David Boardman
Executive editor of The Seattle Times

Full Fellow List


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[email protected] is now offering customized digital strategies training for news organizations that is designed to help leaders create versatile, innovative and collaborative cultures for the 21st Century. For more information please contact .(JavaScript must be enabled to view this email address).

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