The S Word: Sustainability Strategies for Your News Site

Knight-McCormick Leadership Institute

June 30 - December 31, 2010
Annenberg School for Communication & Journalism, University of Southern California

About | Agenda | Speakers | Fellows | Resources | Virtual Presentations, August-December 2010

The S Word: Sustainability Strategies for Your News Site
Rusty Coats

Friday, December 10, 2010

Rusty Coats will lead a discussion of traditional and emergent revenue sources, business partners and donor bases for online news sites. Be prepared to share what has worked for you and what hasn't. Rusty has worked in interactive media for 15 years as a journalist, site editor, publisher and corporate executive, driving revenue and audiences at each stage ahead of the industry. We expect the discussion to be particularly relevant to non-profit sites but for-profit participants are welcome too!

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