Resources

Presentation materials and slide decks used during the seminar.

Resources

Presentation materials and slide decks used during the seminar.

2007: The year of mobile TV
Content Development for the Third Screen
Determinants of Adoption of Third Generation Mobile Multimedia Services
Fault Lines: Crossing into Cyberspace
Ideas: Connecting with ‘Communities of Difference’
Major Sources for Jena 6 Case Study
Mobile-Television: The Emergence of a Personal-Mass Media Platform
Suro: Causes of Demographic Change
Team Five: APM|MPR Sustainability Channel’s Online Audience
Team Five: Jan Boyd
Team Five: Women Out Loud
Team Four: City Slickers
Team One: No Computer Left Behind
Team Three: Team Brontosaurus
Team Two: Audience Architects
The Jena 6: A Case Study
TV Comes to the Mobile Phone
Video: Case Study: Jena 6 (172 MB)
Video: Next Steps:  Taking It Back to the Newsroom (133 MB)
Video: Strategies for Connecting with Communities of Difference in a “Me” World (263 MB)
Video: Team Project Presentations (251 MB)
Video: The Demographics of the Real World Meet the Demographics and Trends of Cyberspace (279 MB)
Video: The Mobile World: The Potential of the Ubiquitous Platform (172 MB)
Video: Working Across the Fault Lines (175 MB)

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