Jess Barron

Vice President, Content and Community, Yoostar.com
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Jess Barron is vice president of content and programming for Yoostar.com, a soon-to-launch entertainment and social media Web site centered around user-generated video content enabled by a new digital consumer technology product on sale in August. Before joining Yoostar, Jess spent six years at Yahoo!, where she last served as programming director for Yahoo! News, the #1 news site on the Internet with over 40 million monthly global unique visitors. Jess has appeared as an online news and pop culture commentator on MSNBC, ABC News, and XM satellite radio. She's been a pioneer in online content, technology, and community since 1996, working at late '90s entertainment technology startups such as Monster.com, WildWeb.com, and Scour.com and large companies such as Microsoft, where she was a program manager for UltimateTV, a DVR that was an early Tivo-competitor. Barron was a DJ for Pirate Cat Radio 87.9 FM in San Francisco for several years, and Free Radio Berkeley Founder Stephen Dunifer taught her how to build a TV transmitter. She spent the past 10 years living in San Francisco and Los Angeles, and loving both. She currently lives in Venice, Calif. where she spends all free time riding her beach cruiser along the boardwalk and taking tons of digital photos and uploading them to Flickr. Barron is the "popvultcha" and you can find her occasionally posting on her blog Poprocks.com or on twitter at http://twitter.com/p0pvulture

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