Ocean Mac Adams

senior vice president, MTV News
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Ocean Mac Adams is senior vice president, MTV News, where he oversees editorial operations. MacAdams has been integral to some of the channel's most successful coverage, from the Sean "P. Diddy" Combs trial and the 1999 riots at Woodstock, to live programming immediately after the 9/11 attacks and as the nation went to war in Iraq. He oversaw MTV News' coverage of the 2004 presidential election, including daily news reports and live coverage on election night, as part of the network's "Choose or Lose: 20 Million Loud" campaign. In January 2005, MacAdams was an executive producer of "MTV News Presents: After the Tsunami," which followed MTV News correspondents to Thailand, Indonesia, India and Sri Lanka to explore the devastation of the tsunami firsthand. He also helped create "You Hear It First," the MTV News segment that highlights little-heard bands, introducing such artists as Kanye West, Coldplay and Alicia Keys. MacAdams' other highlights at MTV News include booking Eminem for his first MTV interview and helping bring hip-hop radio legend Sway aboard as an MTV News correspondent. MacAdams came to MTV News in 1995 as the assignment editor. He took a hiatus from MTV News in 2000 to serve as a consultant at Media Farm, a media development company, then returned to MTV News in 2001 as the managing editor. Prior to joining the MTV News team MacAdams worked in talent relations for VH1 News. He was also an analyst for The Gartner Group, an information-technology consulting firm. MacAdams earned a Bachelor of Arts in urban studies from Columbia College of Columbia University.

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March 03, 2008, 8:45 AM - 10:15 AM
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SEMINAR: Best Practices: Editorial/Commentary in Cyberspace


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