Penny Abernathy

Knight Chair, Journalism and Digital Media Economics, University of North Carolina, Chapel Hill
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imagePenny Abernathy was named Knight Chair in Journalism and Digital Media Economics at the UNC School of Journalism and Mass Communication in July 2008.

She is a journalism professional with more than 30 years experience as a reporter, editor and media executive. Abernathy, a former executive at The Wall Street Journal and The New York Times, specializes in preserving quality journalism by helping the news business succeed economically in the digital media environment. Before joining the school, she was vice president and executive director of industry programs at the Paley Center for Media in New York City. As an executive, Abernathy launched new enterprises and helped increase revenue at some of the nation's most prominent news organizations and publishing companies, including The Wall Street Journal, The New York Times and the Harvard Business Review.

Before moving to the business side of the industry, Abernathy served as a newspaper reporter or editor at several daily newspapers, including The Charlotte Observer, The Greensboro News & Record, The Dallas Times-Herald, The Wichita Eagle-Beacon, The Fayetteville Times and The Laurinburg Exchange. At UNC, Abernathy focuses her expertise on 21st-century economic models that will improve the ability of journalists to produce news in the public interest. She is creating innovative new courses and practical research, and shares her work widely to help journalists and media industry managers take on the industry's economic challenges. She holds a bachelor's degree from the University of North Carolina at Greensboro and two master's degrees - including an M.B.A - from Columbia University.

KDMC Sessions

How Do You Make Money at the Job?
July 30, 2010, 7:00 AM - 8:45 AM
Link: Web Site: Andrew Gaerig: The Economics of Advertising
Word Document: Paper: Penny Abernathy: Remarks to the Federal Trade Commision on June 15, 2010
PDF: Thesis: Andrew Gaerig: The New Economics of Advertising
PDF: Paper: Penny Abernathy: The News Landscape in 2014: Transformed or Diminished?
Word Document: Resources: Penny Abernathy: Additional Reading
Video: Video: Vivian Vahlberg: How Do You Make Money at the Job?
SEMINAR: Knight-McCormick Leadership Institute


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