Susan Mernit
Founder, OaklandLocal.com, Social Media Consultant
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On Twitter: @susanmernit
Susan Mernit is founder of Oakland Local, a news and community hub for Oakland, CA that focuses on environmental, food, development and social justice issues. She is the recipient of a 2009 New Voices grant from J-Lab at American University and is also the consulting web strategist for The Center for Investigative Reporting's California Watch project.
A former VP at AOL and Netscape, and a former Yahoo Senior Director, Susan was the consulting program manager for the Knight News Challenge in 2008-09, as well as a consultant to organizations including Salon.com and TechSoup Global, where she led the re-design of their portal. She is a contributing editor at BlogHer and a co-founder of Public Media Collaborative, a volunteer group focused on training nonprofits, ethnic media and community groups on using social media tools. A popular trainer and speaker, Susan works regularly with the Knight Digital Media Center at USC's Annenberg School for Communication & Journalism, and with The Maynard Institute.
She holds a bachelor's degree from Bard College and a master's degree in creative writing and English literature from Ohio State University.
KDMC Sessions
Your Web Metrics - Status Report
February 07, 2012, 11:00 AM -
Video: Susan Mernit: Your Web Metrics - Status Report and Next Steps webinar (Feb 7)
SEMINAR: Knight Community Info Challenge Boot Camp 2011
Working Lunch – Metrics for Growth
October 03, 2011, 9:00 AM - 10:00 AM
SEMINAR: Block by Block News Entrepreneur Super Camp
Box lunches and discussion
September 16, 2011, 9:15 AM - 11:30 AM
SEMINAR: Knight Community Info Challenge Boot Camp 2011
Presentation: Tools for civic engagement
September 15, 2011, 7:45 AM - 9:15 AM
Video: Susan Mernit: Tools for civic engagement
SEMINAR: Knight Community Info Challenge Boot Camp 2011
Beyond the web site: Finding your community where it lives
September 15, 2011, 6:00 AM - 7:30 AM
Video: Susan Mernit: Beyond the web site: Finding your community where it lives
SEMINAR: Knight Community Info Challenge Boot Camp 2011
Breakout Labs
September 14, 2011, 10:59 AM - 1:14 PM
SEMINAR: Knight Community Info Challenge Boot Camp 2011
The digital frontier: Data and Government 2.0
September 14, 2011, 7:45 AM - 9:15 AM
Video: Susan Mernit: The digital frontier: Data and Government 2.0
SEMINAR: Knight Community Info Challenge Boot Camp 2011
Pitch Workshop – Fine tune your elevator pitches
September 13, 2011, 12:30 PM - 2:00 PM
SEMINAR: Knight Community Info Challenge Boot Camp 2011
Project Management for the News Entrepreneur
May 16, 2011, 6:00 AM - 7:30 AM
Presentation: Susan Mernit: From idea to implementation
Presentation: Susan Mernit: From idea to implementation
SEMINAR: News Entrepreneur Boot Camp 2011
Scrum Session
January 21, 2011, 11:30 AM - 12:00 PM
SEMINAR: Knight-McCormick Leadership Institute
Using Social Media to Promote Your Project and Engage Users
October 05, 2010, 7:45 AM - 9:15 AM
Video: Susan Mernit: Using Social Media to Promote Your Project and Engage Users
SEMINAR: Knight Community Info Challenge Boot Camp
Your Community, Your Team
October 04, 2010, 6:00 AM - 7:30 AM
Video: Susan Mernit: Your Community, Your Team
SEMINAR: Knight Community Info Challenge Boot Camp
Breakout Groups - Overview of Boot Camp Deliverables with Knight Circuit Riders
October 03, 2010, 12:30 PM - 2:30 PM
SEMINAR: Knight Community Info Challenge Boot Camp
Your Project – From Idea to Implementation
October 03, 2010, 10:30 AM - 12:00 PM
Presentation: Susan Mernit: From ideas to implementation
Video: Susan Mernit: Your Project – From Idea to Implementation
SEMINAR: Knight Community Info Challenge Boot Camp
Lunch and Welcome
October 03, 2010, 9:00 AM - 10:30 AM
SEMINAR: Knight Community Info Challenge Boot Camp
What’s the Job? Putting Audience First to Grow Revenues
July 30, 2010, 5:00 AM - 6:45 AM
Report: Martha Stone: Shaping the Future of the Newspaper 9.1
Report: Martha Stone: Shaping the Future of the Newspaper 9.3
Report: Martha Stone: Shaping the Future of the Newspaper 9.5
Report: Martha Stone: Shaping the Future of the Newspaper 9.2
Video: Martha Stone: What’s the Job? Putting Audience First to Grow Revenues
Presentation: Martha Stone: Growing audiences, growing revenues
SEMINAR: Knight-McCormick Leadership Institute
Discussion: Expanding Upon the Morning Session
May 18, 2010, 7:45 AM - 9:15 AM
Video: Discussion: Expanding Upon the Morning Session
SEMINAR: News Entrepreneur Boot Camp 2010
Discussion: Been There, Done That
May 17, 2010, 7:45 AM - 9:15 AM
Video: Discussion: Been There, Done That
SEMINAR: News Entrepreneur Boot Camp 2010
Introduction to Project Management
May 17, 2010, 6:00 AM - 7:30 AM
Video: Susan Mernit: Introduction to Project Management
Presentation: Susan Mernit: Executing Well: An Introduction to Product Development
SEMINAR: News Entrepreneur Boot Camp 2010
Presentations—Show Time!
March 25, 2010, 5:30 AM - 7:30 AM
SEMINAR: Knight Community Info Challenge Boot Camp
Breakout: Launch planning
March 23, 2010, 12:30 PM - 1:15 PM
SEMINAR: Knight Community Info Challenge Boot Camp
Using Social Media to Promote Your Project
March 23, 2010, 7:45 AM - 9:15 AM
Presentation: Susan Mernit: Using Social Media to Promote Your Project
Video: Using Social Media to Promote Your Project
SEMINAR: Knight Community Info Challenge Boot Camp
Breakout: Working with citizen contributors
March 22, 2010, 12:30 PM - 1:15 PM
Video: Breakout: Working with citizen contributors
SEMINAR: Knight Community Info Challenge Boot Camp
Breakout: Project Planning and Management Tools
March 22, 2010, 11:30 AM - 12:15 PM
Video: Breakout: Project Planning and Management Tools
SEMINAR: Knight Community Info Challenge Boot Camp
Your Project – From Idea to Implementation
March 22, 2010, 6:00 AM - 7:30 AM
Video: Your Project – From Idea to Implementation
SEMINAR: Knight Community Info Challenge Boot Camp
Transformational Tool Kit: Lessons from the Frontlines
December 07, 2009, 12:45 PM - 4:15 PM
Richard Hernandez’s Presentation
Audio of Mark Luckie’s Presentation
Hello Public Broadcasters: Innovate or Die (Cohn)
YouTube for News Organizations (Ma)
Links and Captures from the LIVE site tour (Schrenkler)
News for the People (Mernit)
SEMINAR: Digital Leadership Summit for Public Radio Stations
Social Networking: The Global Landscape of Interaction and Participatory Audience Relationships
December 07, 2009, 11:30 AM - 12:30 PM
SEMINAR: Digital Leadership Summit for Public Radio Stations
Engaging Communities on the Social Web
July 20, 2009, 7:15 AM - 8:45 AM
SEMINAR: News Leadership 2009
What Does Success Look Like?
July 19, 2009, 10:15 AM - 11:45 AM
SEMINAR: News Leadership 2009
Project Discussions: Participants work with teams in break-out sessions with mentors/coaches
June 06, 2009, 12:45 PM - 2:45 PM
SEMINAR: Transforming Ethnic News Organizations for the Digital Now
Building Audiences with Social Media / Video, Audio, Mobile
June 06, 2009, 11:00 AM - 12:30 PM
SEMINAR: Transforming Ethnic News Organizations for the Digital Now
Building Audiences, Business with Social Media and Technology Strategy
June 06, 2009, 7:15 AM - 9:15 AM
News Properties and the Social Media Tool Box
Twitter Tips for Journos
Building Audiences, Business with Social Media and Technology Strategy
SEMINAR: Transforming Ethnic News Organizations for the Digital Now
Working Lunch
May 18, 2009, 9:15 AM - 10:45 AM
SEMINAR: News Entrepreneur Boot Camp
Cultivating the Content Community
May 18, 2009, 5:44 AM - 7:14 AM
Social Media Ecosystem: Putting it to Work as a Marketing/Community Tool
Day 3: Promote Your Concept
Day 3: Cultivating the Content Community
SEMINAR: News Entrepreneur Boot Camp
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