Speakers

Susan Mernit

Founder, OaklandLocal.com, Social Media Consultant
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On Twitter: @susanmernit

imageSusan Mernit is founder of Oakland Local, a news and community hub for Oakland, CA that focuses on environmental, food, development and social justice issues. She is the recipient of a 2009 New Voices grant from J-Lab at American University and is also the consulting web strategist for The Center for Investigative Reporting's California Watch project.

A former VP at AOL and Netscape, and a former Yahoo Senior Director, Susan was the consulting program manager for the Knight News Challenge in 2008-09, as well as a consultant to organizations including Salon.com and TechSoup Global, where she led the re-design of their portal. She is a contributing editor at BlogHer and a co-founder of Public Media Collaborative, a volunteer group focused on training nonprofits, ethnic media and community groups on using social media tools. A popular trainer and speaker, Susan works regularly with the Knight Digital Media Center at USC's Annenberg School for Communication & Journalism, and with The Maynard Institute.

She holds a bachelor's degree from Bard College and a master's degree in creative writing and English literature from Ohio State University.


KDMC Sessions

Your Web Metrics - Status Report
February 07, 2012, 11:00 AM -
Video: Video: Susan Mernit: Your Web Metrics - Status Report and Next Steps webinar (Feb 7)
SEMINAR: Knight Community Info Challenge Boot Camp 2011

Working Lunch – Metrics for Growth
October 03, 2011, 9:00 AM - 10:00 AM
SEMINAR: Block by Block News Entrepreneur Super Camp

Box lunches and discussion
September 16, 2011, 9:15 AM - 11:30 AM
SEMINAR: Knight Community Info Challenge Boot Camp 2011

Presentation: Tools for civic engagement
September 15, 2011, 7:45 AM - 9:15 AM
Video: Video: Susan Mernit: Tools for civic engagement
SEMINAR: Knight Community Info Challenge Boot Camp 2011

Beyond the web site: Finding your community where it lives
September 15, 2011, 6:00 AM - 7:30 AM
Video: Video: Susan Mernit: Beyond the web site: Finding your community where it lives
SEMINAR: Knight Community Info Challenge Boot Camp 2011

Breakout Labs
September 14, 2011, 10:59 AM - 1:14 PM
SEMINAR: Knight Community Info Challenge Boot Camp 2011

The digital frontier: Data and Government 2.0
September 14, 2011, 7:45 AM - 9:15 AM
Video: Video: Susan Mernit: The digital frontier: Data and Government 2.0
SEMINAR: Knight Community Info Challenge Boot Camp 2011

Pitch Workshop – Fine tune your elevator pitches
September 13, 2011, 12:30 PM - 2:00 PM
SEMINAR: Knight Community Info Challenge Boot Camp 2011

Project Management for the News Entrepreneur
May 16, 2011, 6:00 AM - 7:30 AM
PowerPoint: Presentation: Susan Mernit: From idea to implementation
PDF: Presentation: Susan Mernit: From idea to implementation
SEMINAR: News Entrepreneur Boot Camp 2011

Scrum Session
January 21, 2011, 11:30 AM - 12:00 PM
SEMINAR: Knight-McCormick Leadership Institute

Using Social Media to Promote Your Project and Engage Users
October 05, 2010, 7:45 AM - 9:15 AM
Video: Video: Susan Mernit: Using Social Media to Promote Your Project and Engage Users
SEMINAR: Knight Community Info Challenge Boot Camp

Your Community, Your Team
October 04, 2010, 6:00 AM - 7:30 AM
Video: Video: Susan Mernit: Your Community, Your Team
SEMINAR: Knight Community Info Challenge Boot Camp

Breakout Groups - Overview of Boot Camp Deliverables with Knight Circuit Riders
October 03, 2010, 12:30 PM - 2:30 PM
SEMINAR: Knight Community Info Challenge Boot Camp

Your Project – From Idea to Implementation
October 03, 2010, 10:30 AM - 12:00 PM
PDF: Presentation: Susan Mernit: From ideas to implementation
Video: Video: Susan Mernit: Your Project – From Idea to Implementation
SEMINAR: Knight Community Info Challenge Boot Camp

Lunch and Welcome
October 03, 2010, 9:00 AM - 10:30 AM
SEMINAR: Knight Community Info Challenge Boot Camp

What’s the Job?  Putting Audience First to Grow Revenues
July 30, 2010, 5:00 AM - 6:45 AM
PDF: Report: Martha Stone: Shaping the Future of the Newspaper 9.1
PDF: Report: Martha Stone: Shaping the Future of the Newspaper 9.3
PDF: Report: Martha Stone: Shaping the Future of the Newspaper 9.5
PDF: Report: Martha Stone: Shaping the Future of the Newspaper 9.2
Video: Video: Martha Stone: What’s the Job?  Putting Audience First to Grow Revenues
PowerPoint: Presentation: Martha Stone: Growing audiences, growing revenues
SEMINAR: Knight-McCormick Leadership Institute

Discussion:  Expanding Upon the Morning Session
May 18, 2010, 7:45 AM - 9:15 AM
Flash File: Video: Discussion: Expanding Upon the Morning Session
SEMINAR: News Entrepreneur Boot Camp 2010

Discussion:  Been There, Done That
May 17, 2010, 7:45 AM - 9:15 AM
Flash File: Video: Discussion:  Been There, Done That
SEMINAR: News Entrepreneur Boot Camp 2010

Introduction to Project Management
May 17, 2010, 6:00 AM - 7:30 AM
Flash File: Video: Susan Mernit: Introduction to Project Management
PDF: Presentation: Susan Mernit: Executing Well: An Introduction to Product Development
SEMINAR: News Entrepreneur Boot Camp 2010

Presentations—Show Time!
March 25, 2010, 5:30 AM - 7:30 AM
SEMINAR: Knight Community Info Challenge Boot Camp

Breakout: Launch planning
March 23, 2010, 12:30 PM - 1:15 PM
SEMINAR: Knight Community Info Challenge Boot Camp

Using Social Media to Promote Your Project
March 23, 2010, 7:45 AM - 9:15 AM
PDF: Presentation: Susan Mernit: Using Social Media to Promote Your Project
Flash File: Video: Using Social Media to Promote Your Project
SEMINAR: Knight Community Info Challenge Boot Camp

Breakout: Working with citizen contributors
March 22, 2010, 12:30 PM - 1:15 PM
Flash File: Video: Breakout: Working with citizen contributors
SEMINAR: Knight Community Info Challenge Boot Camp

Breakout: Project Planning and Management Tools
March 22, 2010, 11:30 AM - 12:15 PM
Flash File: Video: Breakout: Project Planning and Management Tools
SEMINAR: Knight Community Info Challenge Boot Camp

Your Project – From Idea to Implementation
March 22, 2010, 6:00 AM - 7:30 AM
Flash File: Video: Your Project – From Idea to Implementation
SEMINAR: Knight Community Info Challenge Boot Camp

Transformational Tool Kit: Lessons from the Frontlines
December 07, 2009, 12:45 PM - 4:15 PM
PowerPoint: Richard Hernandez’s Presentation
Link: Audio of Mark Luckie’s Presentation
PDF: Hello Public Broadcasters: Innovate or Die (Cohn)
PDF: YouTube for News Organizations (Ma)
Word Document: Links and Captures from the LIVE site tour (Schrenkler)
PDF: News for the People (Mernit)
SEMINAR: Digital Leadership Summit for Public Radio Stations

Social Networking: The Global Landscape of Interaction and Participatory Audience Relationships
December 07, 2009, 11:30 AM - 12:30 PM
SEMINAR: Digital Leadership Summit for Public Radio Stations

Engaging Communities on the Social Web
July 20, 2009, 7:15 AM - 8:45 AM
SEMINAR: News Leadership 2009

What Does Success Look Like?
July 19, 2009, 10:15 AM - 11:45 AM
SEMINAR: News Leadership 2009

Project Discussions: Participants work with teams in break-out sessions with mentors/coaches
June 06, 2009, 12:45 PM - 2:45 PM
SEMINAR: Transforming Ethnic News Organizations for the Digital Now

Building Audiences with Social Media / Video, Audio, Mobile
June 06, 2009, 11:00 AM - 12:30 PM
SEMINAR: Transforming Ethnic News Organizations for the Digital Now

Building Audiences, Business with Social Media and Technology Strategy
June 06, 2009, 7:15 AM - 9:15 AM
PDF: News Properties and the Social Media Tool Box
PDF: Twitter Tips for Journos
PDF: Building Audiences, Business with Social Media and Technology Strategy
SEMINAR: Transforming Ethnic News Organizations for the Digital Now

Working Lunch
May 18, 2009, 9:15 AM - 10:45 AM
SEMINAR: News Entrepreneur Boot Camp

Cultivating the Content Community
May 18, 2009, 5:44 AM - 7:14 AM
PDF: Social Media Ecosystem: Putting it to Work as a Marketing/Community Tool
Quicktime Video: Day 3: Promote Your Concept
Quicktime Video: Day 3: Cultivating the Content Community
SEMINAR: News Entrepreneur Boot Camp

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